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SoftLayer to Deliver Keynote Address at Parallels APAC Summit 2011
SoftLayer Technologies, the innovation leader in Cloud, Dedicated, and Managed hosting, today announced that CEO Lance Crosby will deliver a keynote address at the Parallels APAC Summit 2011, in Sentosa, Singapore, on Friday, September 23, 2011 at 11:45 a.m.

Mr. Crosby will present his views on the state of the IT hosting industry discussing key trends, customer adoption and market growth opportunities. He will also outline different strategies for capturing market share based on SoftLayer's ability to innovate and automate data center services around customer pain points. In addition, Mr. Crosby will provide an update on the company's expansion into Asia as well as the successful merger of SoftLayer and The Planet, which created the largest privately-held hosting company in the world.

"Participating at the Parallels APAC Summit gives us a great opportunity to share ideas and best practices with other leaders in our industry," said Mr. Crosby. "As our industry continues to evolve and rapidly change, IT hosting providers must find new ways to adapt and add value. As we move into Asia the opportunity and market demand has never been greater to truly deliver on the promise of cloud computing for businesses and consumers alike."

SoftLayer is aggressively expanding in Asia, opening its first data center and network Points of Presence (PoPs) in Singapore, Tokyo, and Hong Kong. Beginning Sept. 23, customers can pre-order services in the new data center, to be deployed when the data center and PoPs officially open for operations on Oct. 3.

"SoftLayer built their data center services business from the ground up with the keen understanding that automating their systems and services are the keys to driving costs down in a price sensitive industry," said Birger Steen, CEO of Parallels. "We congratulate SoftLayer on their ongoing global build out of their data centers, and look forward to helping our valued partner continue to automate their Cloud infrastructure and other hosted services."

Mr. Crosby will speak on Friday morning alongside other leaders in the hosting industry. Other events at the conference include:

-- Product and Industry general sessions

-- Exhibition hall featuring the latest products and services from the industry's top companies

-- Networking events including a cocktail reception, dinner, and team-building activities

-- Real-time access to Parallels developers and executives

For more information about Parallels APAC Summit 2011 visit http://www.parallels.com/summit/apac/2011/ .

Published Friday, September 23, 2011 5:32 AM by David Marshall
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