Virtualization Technology News and Information
Customer Feedback Fuels Dell’s End-to-End Solutions Strategy and Shapes Dell World 2011

Dell announced today that it is committed to providing the end-to-end technology solutions that customers have told Dell they want and need to be competitive and innovative in today’s ever-changing technology landscape. Recent news and changes in the IT industry have caused some customers confusion and concern and they are looking for reliable and knowledgeable resources and technology partners to help them navigate their existing and future IT infrastructure. Dell World 2011 will bring together the industry’s foremost leaders in an accessible and interactive format designed to encourage discussion and dialogue around the fast changing technology landscape and the advantages an end-to-end solutions portfolio provides for customers.   

Dell’s listening efforts have also had an impact on the overall Dell World 2011 format. Through various listening channels, including Dell’s ongoing Customer Advisory Panel (CAP Days) series, Dell has found that customers want to interact with Dell in settings that are intimate, engaging and focused on listening. Dell World 2011 is designed with this kind of feedback in mind. Dell is taking an alternative approach to the traditional vendor event by hosting an intimate and high-touch show that will focus primarily on listening, engaging and sharing.

In addition, geographically dispersed customers will have the same opportunity to engage and interact through Dell World: Live Online, the digital version of the physical event. Through Dell World Live, anyone, regardless of location, can virtually attend main stage keynotes, along with select Idea Exchange breakout sessions.

“As we approach our first Dell World event in October, we look forward to engaging with customers – both at the event and through our virtual reach,” said Paul Bell, Dell Public and Large Enterprise president. “Our listening channels have collected feedback from our customers and we’ve learned that from safely embracing consumerization to breaking through virtualization ceilings, there is a demand to discover how to most efficiently unlock innovation in the virtual era.”

At Dell World 2011, Michael Dell’s keynote will take a closer look at the dynamics of the Virtual Era and the key trends driving transformation, from the data deluge to mobility to security and how customers can best succeed, compete and innovate. Additional industry visionaries including Microsoft CEO Steve Ballmer will also address the challenges organizations are facing today and how they will evolve in the future.

“From phones to the desktop to the datacenter, the Windows platform combined with Dell hardware and solutions provide unique benefits to business customers,” said Steven Guggenheimer, CVP, OEM Division, Microsoft. “Dell and Microsoft have been working together for a long time, and we’re thrilled to be part of Dell World.”

Other IT leaders on the agenda include former White House CIO Vivek Kundra, Chairman and CEO Marc Benioff, VMware CEO Paul Maritz, Intel President and CEO Paul Otellini and IDC Research Vice President Michelle Bailey.

Dell World 2011 will serve as another platform for Dell to listen and learn from customers. Attendees will have the opportunity to:

  • Participate in discussion-based Idea Exchange breakout sessions;
  • Provide real-time feedback on sessions through a dynamic interface on their mobile device;
  • Receive content that addresses their interests through the mobile app; and,
  • Monitor and listen to what others are saying through Dell’s social media command center.

Dell World 2011 will take place at the Austin Convention Center in Austin, Texas, from Oct. 12-14, 2011. Registration for Dell World: Live Online is now open.

For additional information and to register, please visit

Published Wednesday, September 28, 2011 5:37 PM by David Marshall
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