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Symantec: 2012 in Virtualization – Fixing the Breaking Points

 

What do Virtualization and Cloud executives think about 2012? Find out in this VMblog.com series exclusive.

2012 in Virtualization – Fixing the Breaking Points

Contributed Article by Todd Zambrovitz, senior product marketing manager for virtualization, Symantec Corporation

We are all familiar with the rapid growth of virtualization technologies in both enterprises and SMBs.  It was the number one spending priority in 2011, according to ESG.  And, 50 to 60 percent of workloads will be virtualized by 2014 (up from 25 percent today), according to Gartner.  At the same time, in 2011, the amount of information created and replicated will surpass 1.8 zettabytes (1.8 trillion gigabytes) - growing by a factor of nine in just five years.  And a lot of this data is now being stored in virtual environments. 

As IT organizations have tried to strike the right balance between managing, protecting, and securing virtual environments, while taking the steps to capitalize on the new technology, the industry is quickly reaching a breaking point when it comes to managing the data stored on virtual machines.  This will require further consolidation and automation of technologies and processes to unlock the value of these transforming trends.  And that's why our predictions for 2012 focus on steps organizations will take to manage and protect virtual environments more efficiently.   

Prediction #1: Increased Interdependence of Physical and Virtual Technologies

Virtualization projects often start as a small project and eventually grow into large portions of the IT environment. In 2012, many companies will combine the VM project teams and infrastructure with corporate IT. This will highlight the need for physical and virtual assets to work together as a platform.

During the recent VMworld conference, we were surprised to see how many six-foot-tall server racks were at the event (one employee took pictures next to 15 different hardware racks). Often IT professionals get so consumed with the buzz surrounding virtualization that they forget that virtualization still runs on physical hardware. Of course, there is new hardware that is needed for those new projects, meaning more capital costs up front, but more painfully, less utilization due to more server/storage islands. Companies that adopt a silo approach will be laggards in the VM adoption race. Their ROI for virtualization will continue to decrease as operational costs of running separate environments slow the ability of organizations to convert from physical to virtual. The days that companies could afford separate storage management and backup software for virtual and physical servers are numbered. The answer to managing this complexity is standardizing across their various platforms with tools that work across the various physical and virtual platforms for systems management, availability, back-up, storage management, security, etc.

As a result the security, storage management and backup of both physical and virtual assets together will become the standard.

Prediction #2: Virtual Machine Backup Fights Back in 2012

You can't call backup a boring market anymore. The backup market is growing fast. What used to be considered a mature and slow growth market is putting up some impressive numbers. Integrated VM protection, deduplication, snapshot management, appliances and some key changes to the operating model are driving the change.

Organizations that rely on snapshots rather than backup and don't implement deduplication or granular recovery technology for virtual environments will see backup and recovery windows increase. However, new technologies introduced by vendors will change the way data protection is done, saving organizations millions of dollars each year.

Additionally, organizations that are using a different backup tool for every platform have created an unsustainable level of complexity within their environment. There needs to be a higher level of centralization, especially if companies expect to move to the cloud and continue to virtualize their infrastructure. Data center managers who have deployed separate dedupe, snapshot management, tape or disk backup, VMware and Hyper-V backup strategies will move to simplify the backup process. The idea of an uber-recovery platform will emerge because recovery from a "Balkanized" backup environment is very complex. Vendors will need to recentralize technologies to reduce complexity.

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About the Author

Todd Zambrovitz is the senior product marketing manager responsible for Symantec's Virtualization marketing efforts.  He has spent the last fourteen years at Symantec working with customers to help them benefit from new innovations in security, data protection, storage and high availability technologies.  Todd is a frequent speaker at industry events and customer briefings and has contributed in product marketing, business development and sales roles during his twenty plus year career in IT.  Todd holds a Bachelor of Science degree in Business Administration from the University of Southern California.

Published Thursday, December 08, 2011 2:48 PM by David Marshall
Comments
Symantec: 2012 in Virtualization ??? Fixing the Breaking Points … | Web Hosting Geeks - Shared Web Hosting, VPS, Dedicated Servers, Virtualization and Cloud Computing - (Author's Link) - December 9, 2011 2:31 PM
VMblog.com - Virtualization Technology News and Information for Everyone - (Author's Link) - January 4, 2012 7:07 AM

I'd like to personally welcome each and every one of you to the start of 2012! As we begin what will certainly prove to be a fantastic new year, I wanted to make sure to thank all of the loyal member's and readers of VMblog.com. Once again, with the help

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