Proact, Europe's leading storage integrator and cloud services provider, is today officially launching in the UK at Cloud Expo Europe with the rebranding of B2net. The move follows the acquisition of B2net by Proact in April 2011.

B2net has been operating in the UK for over 10 years and has established itself as an award winning technology innovator and Enterprise Cloud Service Provider, becoming the number one storage & virtualisation integrator in the country, with customers in the financial, legal, media and public sector.

The launch of Proact will see the company delivering additional value to its international customers through shared offerings and increased knowledge as part of the acquisition.

Proact in the UK will be building on the heritage of B2net and the established relationships that it has developed with its clients across various industries over many years. Proact will continue to drive change and process for its customers, by partnering with some of the world's leading storage, virtualisation and network vendors, such as NetApp, EMC, VMware and Cisco and continuing the rapid expansion of the Proact Enterprise Cloud footprint across Europe.

Jason Clark, CEO of Proact UK comments, "Today marks the next exciting step in the company's growth. The opportunity to combine these companies allows us to expand our skills, experience and offerings at the European level, something that will benefit all of our customers as we help them solve their challenges and transform how they deliver IT services. The last 3-years have seen a huge growth in the number of customers selecting Proact as their Enterprise Cloud Provider. Our ability to deliver a contracted service level is very attractive to our customers, as more and more of them look to Proact to help them innovate and drive down the cost of delivering IT."

He continues, "The cultural and business fit between the B2net and Proact was similar, so our integration process over the last few months has been very straight forward. The combined company will being looking to build on its market leading position going forward."

Proact has 170 employees across 5 locations in the UK with a turnover of £52 million.

Proact's official launch into the UK sees the demonstration of ‘Proact FlexPod as a Service' at Cloud Expo Europe. Delegates are invited to booth 211 to see the FlexPod as a service offering from Proact, built on a fully integrated flexible, scalable, infrastructure from VMware, Cisco and NetApp.