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Hitachi Data Systems Announces Industry’s First Unified Platform with Virtualization for All Data Types

Hitachi Data Systems Corporation, a wholly owned subsidiary of Hitachi, Ltd., today extends its leadership in virtualization with the industry’s first unified storage product that provides enterprise-class virtualization for all data types (block, file and object). The new Hitachi Unified Storage VM (HUS VM) separates itself from the competition by enabling 90 percent faster data migration and 30 percent better total cost of ownership (TCO) compared to non-virtualized systems. Designed specifically for small and medium enterprises, HUS VM simplifies operations and enables more efficient storage management across all virtualized storage assets, including multivendor storage. HUS VM is also supported by Hitachi Command Suite management software as part of a single software management platform. This configuration helps customers deliver storage service levels when, where and how they need them. Backed by legendary Hitachi reliability, HUS VM is the only unified storage product to provide a 100 percent data availability guarantee.

A problem for small and medium enterprises today is a lack of scalable, versatile virtual storage solutions. Without these solutions IT staff members with multiple duties struggle with the same demands as large enterprises, but with even tighter budgets. In addition, smaller enterprises now require virtualization solutions that consolidate and simplify data management, enhance performance and reliability, and improve serviceability. Until today, small and medium enterprises were forced to compromise quality, reliability and the ability to effectively virtualize their data in order to meet their limited budgets. These tradeoffs could result in more complexity, missed service level objectives (SLO), disruptions in data mobility, and lower efficiency overall. As the first unified storage platform with enterprise-class virtualization for all data types, HUS VM brings to small and medium enterprises much greater capacity-efficiency across all storage assets.

According to Roberto Basilio, vice president, Infrastructure Platforms Product Management, Hitachi Data Systems, “Today HDS has redefined what virtualization means to small and medium enterprises by bringing our industry-leading virtualization capabilities to this market segment. Now all sizes of enterprises can virtualize, manage and unify their choice of data on a single platform. No other IT systems company today offers the combination of performance, scalability and virtualization capabilities that HDS does with the new HUS VM. Customers can now deploy storage for all data types and easily grow to meet expanding requirements while still meeting service level objectives for critical business applications. They can meet these business needs and still control the costs of managing their most valuable information. Alongside our market-leading Hitachi Virtual Storage Platform, we now have what we believe to be the industry’s strongest enterprise portfolio spanning small, medium and large enterprises.”

According to Henry Baltazar, senior storage analyst, 451 Research, “One of the key advantages of HUS VM – beyond being unified – is its virtualization capabilities. HDS built this product from the ground up to address specific customer requirements around virtualization and scale, consolidating the storage infrastructure under a single management framework at a lower price point. With this move, HDS is enabling customers to start reducing their licensing fees on older storage systems. Therefore, as an aggressive move against NetApp and EMC, this new product makes perfect sense for HDS.”

HUS VM: Virtualize, Manage, Unify All Data

Incorporating a new storage virtualization system, HUS VM is a unified storage platform for all data, built from the ground up to meet application availability and performance requirements with a lower investment in storage. It is simple to manage, optimized for critical business applications, and more efficient than other storage systems on the market today. HUS VM features include:

Enterprise Storage Virtualization

  • Compared to other products in its class, HUS VM offers the highest external virtualized capacity – up to 64PB, which can include storage systems from different manufacturers.
  • HUS VM enables 90 percent faster data migration compared to non-virtualized systems, resulting in lower risk and effort.
  • HDS is the only IT systems company with true end-to-end virtualization of all data types.

Unified Storage Architecture

  • The system consolidates block, file and object data natively onto a single platform to quickly deliver secure data services.
  • Its unified platform allows customers to share resources for different applications to lower capital investment and lower operation cost.

Ease of Management

  • Unlike many solutions on the market today, HDS offers one software platform to consolidate and manage storage for all data types.
  • Hitachi Command Suite unified management reduces the time required to administer storage for multiple applications.

Operating Efficiency

  • Total cost of ownership is reduced by 30 percent compared to non-virtualized systems.
  • Up to 40 percent lower environmental cost is due to power efficiency and space-saving design.1
  • The highest-in-class single home directory size manages more files and folders than competitive offerings.
  • The largest-in-class volumes decrease the time needed to manage growth of large file systems and millions of files.

Extends HDS Flash Strategy

  • HUS VM supports solid state drive options now, and will extend the recently announced HDS flash strategy with integrated flash devices based on the new Hitachi flash memory controller unveiled in August.

Customer Benefits and Support

HUS VM provides small and medium enterprises with the highest reliability and the highest scalability inside and outside the storage system. With HUS VM, organizations can increase their capacity efficiency with storage virtualization and ease the migration of data with less effort.

HUS VM is supported by a proven global services organization and a network of partners to help reduce operational and capital costs. HUS VM also simplifies virtualized application management and deployment for block and file requirements, including VMware, Microsoft SQL Server, Microsoft Office SharePoint Server, Microsoft Exchange Server and VMware View (VDI). Additional HUS VM plug-ins and adapters will help administrators of Microsoft System Center, Oracle Enterprise Manager and VMware vCenter gain detailed visibility and manageability of their infrastructure applications. Several strategic partners, including technology partners Brocade, Cisco, Intel, Microsoft Corp. and VMware, and Hitachi TrueNorth™ Partners including ASG, Datalink, Lumenate, Mainline Information Systems and ViON, have provided their perspectives on the new Hitachi Unified Storage VM. Enhanced HDS migration and management services leverage virtualization and a unified architecture to transition customers seamlessly to the new platform and quickly improve their operations in the new virtualized environment.

Enhanced Partner Training for HUS VM

Hitachi Data Systems will include all HUS VM partner training into the Hitachi TrueNorth Partner Scholarship Program. The Hitachi TrueNorth Scholarship, on approval, provides free training to partners and is available for all training provided by the award-winning Hitachi Data Systems Academy. The TrueNorth program aligns with partner needs and ensures partners are empowered to learn, understand and create innovative solutions based on Hitachi Unified Storage. Hitachi TrueNorth partners can find out more details on the latest offerings for HUS VM by accessing the company’s online training portal.

Published Wednesday, September 26, 2012 5:17 PM by David Marshall
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Hitachi Data Systems Announces Industry???s First Unified Platform with Virtualization for All Data Types « VT News - (Author's Link) - September 26, 2012 7:57 PM
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