Actifio, the radically simple copy data management company, today announced its participation at the Xconomy Forum: The Future of Big Data taking place at the Fidelity Center for Applied Technology in Boston this afternoon. Actifio Vice President of Product Strategy Brian Reagan will participate on an interactive panel discussion on “Big Data Infrastructure” starting at 4:30p.m. EDT.

The forum will gather top leaders from Boston’s innovation community to discuss the real-world challenges Big Data poses, as well as the related security and strategy considerations. It will also address the ways in which Big Data has fundamentally changed the IT landscape, and its role in shaping New England’s technology future.

The average company today has between five and 12 different systems that make copies of data including backup, snapshot, disaster recovery, business continuity, test and development, analytics, information sharing, and even compliance tools. The result is a complex and increasingly expensive infrastructure that creates an operational nightmare.

“By applying virtualization to data management and storage, Actifio provides organizations the power and agility to embrace Big Data, without dragging down performance or the IT team’s productivity,” said Brian Reagan. “I look forward to discussing storage virtualization as a key component to managing Big Data alongside my fellow panelists this Wednesday.”

The Actifio Protection and Availability Storage (PAS) platform addresses the Big Data challenge with a totally new approach to managing copy data across the enterprise, essentially virtualizing multiple applications into a single data management appliance that can recover anything instantly, for up to 90 percent less than traditional solutions. PAS unleashes the full potential of any storage technology to protect companies’ existing investments, and instantly optimizes them for the future and becomes the foundation for delivering a private or a public data management Cloud service.

To follow the event on Twitter, follow @actifio and #xcbigdata. To register to attend the event, see here.