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ScaleOut Software Predictions: In-Memory Data Grids Synergize with Cloud Computing in 2013

VMblog Predictions

Virtualization and Cloud executives share their predictions for 2013.  Read them in this series exclusive.

Contributed article by David Brinker, Chief Operating Officer of ScaleOut Software

In-Memory Data Grids Synergize with Cloud Computing in 2013

The use of in-memory data grids (IMDGs) for scaling application performance has rapidly increased in recent years as firms have seen their application workloads explode. This trend runs across nearly every vertical market, touching online applications for financial services, ecommerce, travel, manufacturing, social media, mobile, and more. At the same time, many firms are also looking to leverage the use of cloud computing to meet the challenge of ever increasing workloads. We predict that IMDGs will be a vital factor in the cloud, just as they have been for on-premise applications - and that 2013 will be the year of rapid adoption. We think our views dovetail nicely with Gartner's recently released Top Ten Tech Trends for 2013, which highlight both cloud and in-memory computing.

What makes IMDGs such a good fit with cloud computing? The essential commonality is elasticity. IMDGs can scale out their storage and performance linearly as servers are added to the grid, and they can gracefully scale back when fewer servers are needed. IMDGs take full advantage of the cloud's ability to easily spin-up or remove servers. IMDGs enable cloud-hosted applications to be quickly and easily deployed on an elastic pool of cloud servers to deliver scalable performance, maintaining fast data access even as workloads increase. This is an ideal solution for fast-growing companies and for applications whose workloads vary widely (like online flowers for Mother's Day, concert tickets, etc.).

Even better, some in-memory data grids can span both on-premise and cloud environments to provide seamless "cloud bursting" for handling high workloads. Let's say your e-commerce application stores shopping carts in an IMDG to give customers fast response times. To spur sales, your marketing group plans to run a special online sales event. Because projected traffic is expected to double during this event, additional web servers will be needed to handle the workload. By deploying your web app in the cloud and connecting it to your on-premise server farm with an IMDG, you can seamlessly double your traffic-handling capacity without interrupting current shopping activity on your site. The combined deployments transparently serve web traffic, and data freely flows between them in the IMDG.

These synergies form a solid basis for making 2013 a watershed year for IMDGs in the cloud. But, there's another big trend that will further drive adoption. As the discussion around "big data" analysis heats up, the emerging combination of big data and cloud computing - cloud-based analytics - promises to fundamentally change the technology of data mining and offer important breakthroughs to business. Gartner's 2013 Top Ten Tech Trends highlights the opportunity for actionable analytics using cloud-based computing, outsourcing infrastructure without compromising the value of business intelligence.

IMDGs integrate memory-based data storage and computing to make real-time data analysis easily accessible to users and help extend a company's competitive edge. IMDGs automatically take full advantage of the cloud's elasticity to run analytics in parallel across cloud servers with lightning fast performance. Now it's possible to host a real-time analytics engine in the cloud and provide on-demand analytics to a wide range of users, from SaaS services for mobile devices to business simulations for corporate users. Or, maybe you want to spin-up servers with, say, a terabyte of memory, load the grid, run map/reduce analytics across that data, and then release the environment.  Again, the elasticity of the cloud comes in. In effect, you have the equivalent of a parallel processing supercomputer at your fingertips without the huge capital investment.

To sum-up, in 2013 we expect firms to adopt cloud computing at a rapid rate, and the trends of in-memory computing and data analytics will converge to enable fast adoption of in-memory data grid technology in public, private, and hybrid cloud environments. Enterprises that take advantage of this convergence are expected to enjoy a quantum leap in the value of their data without the need to break their IT budgets.


About the Author

Dave Brinker has over 20 years of software industry experience in a variety of operational, sales and financial executive roles in both public and private companies. Prior to joining ScaleOut Software, Dave was CEO/Chairman at Webridge, Inc., a pioneer in secure extranets. As an early employee of Mentor Graphics, he started up Asian operations and grew Mentor's Pacific business to more than $80M while stationed in the Japan headquarters. Near the end of his twelve years at Mentor he managed the worldwide field organization, a $400M software sales and consulting business. In addition to raising capital and selling two private businesses, Dave holds an Oregon CPA Certificate and spent his early years at KPMG Peat Marwick and Price Waterhouse Coopers.

Published Monday, November 19, 2012 8:10 AM by David Marshall
ScaleOut Software Predictions: In-Memory Data Grids Synergize … | Experts In Cloud Services - (Author's Link) - November 19, 2012 11:26 PM
ScaleOut Software Predictions: In-Memory Data Grids Synergize … | - (Author's Link) - November 20, 2012 12:15 AM
ScaleOut Software Predictions: In-Memory Data Grids Synergize … | CLOUD DESKTOP EXPERTS - (Author's Link) - November 20, 2012 12:42 AM
Softphone - (Author's Link) - November 23, 2012 6:35 PM

Do you know what a Softphone is?  You can’t decide whether or not you need something until you are absolutely sure about what it is.  The word ‘softphone’ sounds kind of strange, but it is actually a simple concept and one you have probably already used.  Skype, for instance, is a softphone – a computer program that allows you to make voice phone calls from your computer to another computer or telephone for free or for a very tiny cost, respectively.  Do you know how much it costs you to make and receive phone calls on your smartphone?  Are you happy with those tariffs?  Do you think there is anything you can do to change that?

Softphone - (Author's Link) - November 23, 2012 6:37 PM

Really don't have a clue what to do first. I need a press release but have no idea where to send it if and when I write one. I do get an article posted to ezine articles once in a while but most of the time I am writing, I use it on my blog. I'll enjoy learning whatever steps you write about. - Virtualization Technology News and Information for Everyone - (Author's Link) - January 15, 2013 7:00 AM

First, I'd like to personally thank everyone for being a valued member and reader of VMblog! Once again, with the help of each of you, VMblog has been able to remain one of the oldest and most successful virtualization and cloud news sites on the Web

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