Virtualization Technology News and Information
Tegile Systems 2013 Prediction: Cloud Computing's Impact on Virtualization

VMblog Predictions

Virtualization and Cloud executives share their predictions for 2013.  Read them in this series exclusive.

Contributed article by Rob Commins, vice president of marketing, Tegile Systems

Cloud Computing's Impact on Virtualization

Cloud computing is having a more significant impact on IT operations management processes every day. This is causing organizations to rethink their virtualized IT management frameworks.  By blending cloud management platforms (CMPs) into private datacenters, a new hybrid cloud management mentality is changing how servers, storage and networking are virtualized and managed.

This will change the virtualization landscape in ways that will transform the operational models of most organizations over the next ten years. First, the entire model of provisioning IT services from a common pool of assets is changing how IT hardware, software and servers are procured and deployed. Gone are the days where a line of business with a new application drives the acquisition of a dedicated stack of technology to support that application. Virtualization platforms will continue to mature to absorb hardware into its pool of assets and be able to dynamically parse out resources to applications on an as-needed-basis. This advancement in agility will have dramatic effects on how the vendor community addresses users as well.  In five years, will IT managers receive sales calls asking about new projects coming up in the next quarter? Unlikely. The vendors will be calling asking about the agility and efficiency of an enterprise's cloud and offer to help. As a vendor myself; I digress...

Embracing the public cloud model ripples quickly into examination of hybrid datacenters that are quick to accept new technology and even well protected virtualized private datacenters. Cloud provisioning tools actually deliver many of the functions of traditional IT management frameworks, making processes such as service catalog, service-level management, chargeback and capacity management as well as IT teams' staffing models potentially obsolete.  

Moreover, depending on the type of cloud service implemented, cloud management platforms can drive additional operational functionality and revenue in areas such as of monitoring, root cause analysis and policy-based optimization. CMP vendors are enticing service providers not only to use their stack of software with the hopes of a new sales channel for their software, but also to lock-in their platforms across data centers to achieve hybrid-style computing. Cloud computing is blurring the distinction between management and platform, making it even more critical for IT professionals to guide their technology choices based on a comprehensive operating model, cloud and service management strategy and architecture. This will also impact how virtualization is managed in the datacenter.  CMPs and virtualization platform vendors will have to work with interoperability and API integration.

Take for example, the use of a hybrid cloud model to address overcapacity issues with a private datacenter. As opposed to purchasing to handle peak loads, an IT team may elect to deploy infrastructure to handle 80% of their peak workload - potentially a massive savings. The additional 20% of their top workload can be offloaded to a cloud provider. The threshold management and coordination of this cloud model will absolutely impact how infrastructure is managed. How is the workload offloaded to the cloud provider, then gracefully returned to the provider's pool of resources free to be allocated to the next job? How will this impact pricing models from both hardware and software vendors?

Since the days of the mainframe, there has been tension between infrastructure and management platform vendors. Infrastructure vendors have continued to move "up" the management software stack. Virtualization vendors have now wedged themselves into the stack and are putting downward pressure on infrastructure vendors. Cloud platform vendors threaten to do the same to both virtualization and infrastructure vendors. It will continue to be a very interesting and dynamic market this year as we roll into 2013.


About the Author

Rob Commins has been instrumental in the success of some of the storage industry's most interesting companies over the past twenty years. As Vice President of Marketing at Tegile, he leads the company's marketing strategy, go to market and demand generation activities, as well as competitive analysis. Rob comes to Tegile from HP/3PAR, where he led the product marketing team through several product launches and 3X customer growth over three quarters. Rob also managed much of the functional marketing and operations integration after Hewlett Packard acquired 3PAR. At Pillar Data Systems, he was at the forefront of converged NAS/SAN storage systems and application-aware QoS in mid-range storage. Rob is also a veteran of StorageWay, one of the first storage services providers that launched cloud services.

Published Tuesday, December 11, 2012 6:58 AM by David Marshall
13 Virtualization Trends and Prediction Lists for 2013 | Bill Chamberlin's HorizonWatching - (Author's Link) - January 3, 2013 8:35 AM - Virtualization Technology News and Information for Everyone - (Author's Link) - January 15, 2013 7:00 AM

First, I'd like to personally thank everyone for being a valued member and reader of VMblog! Once again, with the help of each of you, VMblog has been able to remain one of the oldest and most successful virtualization and cloud news sites on the Web

To post a comment, you must be a registered user. Registration is free and easy! Sign up now!
<December 2012>