DataCore Software, the premier provider of storage virtualization software, today announced the appointment of Paul Murphy as the vice president of worldwide marketing. Murphy will oversee DataCore's demand generation, inside sales and strategic marketing efforts needed to expand and accelerate the company's growth and presence in the storage and virtualization sectors.  He brings to DataCore a proven track-record and a deep understanding of virtualization, storage technologies and the pivotal forces impacting customers in today's ‘software-defined' world. Murphy will drive the company's marketing organization and programs to fuel sales for DataCore's acclaimed storage virtualization software solution, SANsymphony- V. 

"Our software solutions have been successfully deployed at thousands of sites around the world and now our priority is to reach out to a broader range of organizations that don't yet realize the economic and productivity benefits they can achieve through the adoption of storage virtualization and SANsymphony-V," said DataCore Software's Chief Operating Officer, Steve Houck. "Murphy brings to the company a fresh strategic marketing perspective, the ability to simplify our messaging, new ways to energize our outbound marketing activities and the drive to expand our visibility and brand recognition around the world."

With nearly 15 years of experience in the technology industry, Murphy possesses a diverse range of skills in areas including engineering, services, sales and marketing, which will be instrumental in overseeing DataCore's marketing activities around the globe. He was previously Director Americas SMB Sales and Worldwide Channel Development Manager at VMware, where he developed go-to-market strategies and oversaw both direct and inside channel sales teams in both domestic and international markets. 

Prior to that, Murphy was senior product marketing manager at NetApp, focusing on backup and recovery solutions and their Virtual Tape Library product line. In this role, Murphy led business development activities, sales training, compensation programs and joint-marketing campaigns. An excellent communicator, he has been a keynote speaker at numerous industry events, trade shows, end-user seminars, sales training events, partner/reseller events and webcasts. Before moving into sales and marketing, Murphy had a successful career in engineering.

"The timing is perfect. DataCore has just updated its SANsymphony-V storage virtualization platform and it is well positioned to take advantage of the paradigm shift and acceptance of software-defined storage infrastructures," said Murphy. "After doing the market research and getting feedback from numerous customers, it is clear to me that there is a large degree of pent-up customer demand. Needless to say, I'm eager to spread the word on DataCore's value proposition and make a difference in this exciting and critical role."