Virtualization Technology News and Information
The Second Wave in Consumerization of IT

A Contributed Article by Krishna Subramanian – Vice President, Product Marketing, Cloud Platforms Group

Consumerization of IT is often associated with how end-users have transformed IT with consumer-like behavior.   Through initiatives like BYOD, end-users have fundamentally changed how corporate applications are delivered by shifting the focus of IT from supporting devices to supporting the delivery of apps and data on any device.  Today, we take it for granted that we can access our corporate applications anytime, from anywhere, on any device.

This has been a major paradigm shift, but there is an even bigger paradigm shift happening with the second wave of Consumerization of IT.  And this has to do with the departmental/LOB developers and IT, and their consumerization.  While end-users changed how IT resources are accessed and delivered, this next wave is fundamentally changing how IT services are created and managed.

Departmental users no longer have to rely on central IT departments to provision and provide infrastructure for their projects or to build applications they need.  With the cloud, LOBs/departments can simply buy and use infrastructure on-demand to prototype, build and run the applications they need, sometimes for a fraction of the costs.  They can sign up for SaaS-based services and have access to them on-demand.  So, now we have departmental IT users behaving like consumers, using their credit cards to get access to the infrastructure and applications they need. 

Sometimes called "Shadow IT", this move by early adopters underscores the need for a paradigm shift in IT where the focus is less on building and operating a few mission critical applications and more on aggregating and delivering any cloud service.  Indeed, this paradigm shift is happening today with IT-as-a-Service where IT becomes an internal service provider that aggregates cloud services across public and private clouds.  This is a fundamental paradigm shift because IT is no longer primarily a technology operator in the back, but rather a business manager that curates, governs, and manages catalogs of cloud services. 

We are seeing this paradigm shift occurring across industries - from Educational institutions like the University of Sao Paolo where their IT department has become a service provider to its 100,000 students across 15 campuses, to governmental organizations like KIVBF centrally delivering cloud services to government agencies like the DMV across all of Germany, to enterprises like Disney that have gone to a hybrid cloud model for their IT services. 

How about you, are you seeing this second wave of Consumerization of IT?


About the Author

Krishna Subramanian is vice president of product marketing for Citrix Cloud Platforms group, overseeing the company's marketing strategy for its cloud infrastructure and server virtualization products. She joined Citrix through the acquisition of Kaviza, the industry leader in affordable desktop virtualization for SMBs, bringing more than 20 years of industry experience to Citrix in enterprise software, virtualization and cloud computing. At Kaviza, she served as chief operating officer, marketing, sales and alliances.

Prior to Kaviza, Subramanian led mergers and acquisitions for the Sun Microsystems cloud computing business, which delivered more than a half-billion dollars of incremental revenue. Before Sun, Subramanian was the chief executive officer and co-founder of Kovair, a software-as-a-service CRM company that grew to become a Computerworld Top 100 Emerging Company. Follow Subramanian's blog:

Published Wednesday, July 17, 2013 6:31 AM by David Marshall
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