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An inside look at what to expect at VMworld 2013

It's hard to believe that in less than one week, nearly 22,000 fellow virtualization enthusiasts will descend upon the streets of San Francisco and prepare to storm the Moscone Center in anticipation of the world's largest virtualization trade show: VMworld 2013, which also happens to be in its 10th year.

VMworld officially kicks off on Aug. 25, and the virtualization party continues all the way through until Aug. 29. I can tell you in advance there will be no rest for the wicked. VMworld officials plan on going all out this year to celebrate the show's 10th anniversary, and they've already stated they will do their part to make this year's event a memorable one for all attendees who are able to make the journey.

What's known about the show already is that VMworld 2013 will feature more than 300 unique breakout sessions from VMware, as well as its community of partners and customers, and more than 250 sponsors and exhibitors in attendance will show off their latest wares in the expo hall.

In an attempt to dig a little deeper and find out more information about this year's show, InfoWorld's Virtualization Report asked Robin Matlock, VMware's acting chief marketing officer, to provide some additional insight and advice to attendees ahead of the show.

InfoWorld: VMworld 2013 has a tagline of "Defy Convention," what exactly do you mean by this? What are you going for?

...MORE

Continue reading this InfoWorld Virtualization Report Q&A with VMware's CMO, Robin Matlock. 

Published Monday, August 19, 2013 6:39 AM by David Marshall
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