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Parallels 2014 Predictions – Cloud Management Platform Leaders Continue to Evolve

VMblog 2014 Prediction Series

Virtualization and Cloud executives share their predictions for 2014.  Read them in this VMblog.com series exclusive.

Contributed article by John Zanni, chief marketing officer, Service Provider, Parallels

2014 – Cloud Management Platform Leaders Continue to Evolve

The market for Infrastructure as a Service (IaaS) is projected to grow dramatically, with Parallels SMB Cloud Insights research predicting cloud-based IaaS revenue will double in the next three years, from $15.8 billion in 2012 to $31.3 billion in 2015. Increasing demand from service providers for a cloud management platform (CMP) to address this opportunity is resulting in a rapidly evolving set of solutions and options in the market.

What should service providers do in 2014 to take advantage of these future IaaS opportunities? With so many CMPs already in the market, and more on the way, how can you make sure you keep your options open while addressing current demand?

One strategy is to ensure that your service provisioning and management systems enable you to easily integrate a variety of cloud management options into your service infrastructure. These options might initially include support for a proprietary CMP, while enabling you to take advantage of the emerging open source-based solutions in the future. Extending your offerings with a variety of syndicated IaaS services allows you to address a variety of target markets with a broader range of services than you could if all your solutions were based on a single CMP.

The market for open source CMP solutions is continuing to develop, but it is unlikely open source CMPs will displace proprietary solutions in the near term. OpenStack is emerging as the leader among the open source CMPs, but it is essentially just a framework for components and not a fully mature product that would be easy for service providers to deploy. OpenStack proponents, notably Rackspace, HP and Red Hat, have asserted that OpenStack will eventually become the CMP of choice for private clouds, including enterprises, as well as public and private service provider clouds. However, OpenStack's minimalistic feature set makes it unlikely to displace more full-featured proprietary solutions. The other leading open source CMPs, Citrix Cloud Platform and Eucalyptus, are both more mature than OpenStack but don't have its large base of supporting contributors.

While the open source CMPs are making progress, it is also unlikely that they will displace VMware's vCloud suite or competing products such as BMC Cloud Lifecycle Management, over the next five years. Microsoft is also rapidly growing its market share, thanks to its stronghold in IT organizations and frequent role as a strategic vendor.

At Parallels, we believe that the market will continue to evolve rapidly and may take several years before clear leaders emerge. Our strategy is to ensure the service providers who choose Parallels Automation can deploy a wide variety of IaaS services including storage solutions that enable high availability services. Parallels Automation leverages the APS standard to enable a variety of proprietary and open source CMPs, as well as syndicated IaaS services.

To learn more about how Parallels is working to ensure that service providers can take full advantage of the growing IaaS opportunity, contact us and make plans to visit us at Parallels Summit in New Orleans on February 24-26, 2014.

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About the Author

John oversees the company's global service provider marketing function, spanning the full service provider channel. He leads integrated marketing communications through product marketing, partner marketing, advertising, public and analysts relations, digital marketing, events, and relationship marketing. This includes developing partnerships with Parallels' most strategic technology companies to enable hosting service providers using Parallels solutions to quickly create profitable cloud services that meet the diverse needs of their end customers.

Prior to joining Parallels, John was general manager of the Worldwide Software plus Services Industry team for the Communications Sector at Microsoft. In this role, he was responsible for driving the strategy for Microsoft's hoster Cloud business. He worked closely with all types of service providers including Web Hosters, SAAS ISVs and Telcos to ensure that they were provided with the tools and resources necessary to grow their business.

Published Monday, November 11, 2013 6:28 AM by David Marshall
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