Virtualization Technology News and Information
Q&A: Interview with 2nd Watch, Talking AWS Cloud and 2W Atlas

Unfortunately, I wasn't able to attend AWS re:Invent 2013 this year; however, I did get the chance to speak with Matt Gerber, executive vice president of sales and marketing at 2nd Watch.  The company is a global leader in building, deploying and managing Amazon Web Services (AWS) based IT operations, so I was excited to learn a bit more about the company and their latest product news. 

VMblog:  For VMblog readers who may not be familiar with the company, can you give a quick overview of 2nd Watch?

Matt Gerber:  2nd Watch builds, deploys and manages Amazon Web Services (AWS) based IT operations for enterprise customers.  In particular, we assist customers in evaluating the economics of moving IT operations into AWS, design and build highly reliable and scalable AWS-based enterprise IT platforms, and provide software tools and management services that enable enterprises to deploy, manage and optimize cloud based IT operations infrastructure.  We have effectively moved more than 2 MW of enterprise data center capacity into the AWS cloud as part of 300+ platform and data center migrations.

VMblog:  You guys recently launched a new product, correct?  Can you tell us about that?

Gerber:  Yes, that's correct. We recently launched 2W Atlas at AWS re:Invent 2013. This is the first solution of its kind to visually harness the robust features of the AWS cloud. Today, IT organizations are asked to deploy infrastructure faster and at a lower cost, but still maintain IT corporate governance standards. 2W Atlas creates a bridge to accomplish these goals through a visual SaaS application that allows IT departments to quickly create, deploy and monitor approved cloud architectures.

VMblog:  What kinds of challenges do your customers experience that necessitate a need for this kind of solution?

Gerber:  IT departments today lack integrated governance solutions that enable them to combat some of the issues preventing enterprises from moving to the cloud, including data breach risks, unauthorized access to networks and uncontrolled spending. Furthermore, IT professionals are being asked to deploy cloud infrastructures as quickly and cost effectively as possible. Yet most lack the in-house expertise to build and manage a cloud deployment, let alone do it fast and on budget.

VMblog:  So what's different about 2W Atlas compared with other solutions on the market?

Gerber:  2W Atlas has deep integration with the AWS platform, which has become the leading Infrastructure-as-a-Service (IaaS) solution according to Gartner.  Competitive products tend to integrate with AWS in a very general way limiting the full benefit for customers.  For example, 2W Atlas uses approved AWS CloudFormation Templates to visualize and deploy cloud architectures.  Other companies in the space require customers to configure environments via their tool.  So at a high level, 2W Atlas delivers the benefits of visually managing AWS Cloud infrastructures without locking the customer into a proprietary tool.

VMblog:  And what are the business benefits of implementing a solution like 2W Atlas?

Gerber:  2W Atlas provides enterprises with increased peace of mind when moving to the public cloud. It does this by solving the IT governance and cost management challenges associated with migrating to the cloud, as well as alleviating the complexity of managing enterprise-scale deployments.

2W Atlas also provides a very compelling interface that gives IT a visual representation of its cloud infrastructure. By easily delivering instant insight into what's been deployed and how, enterprises can pinpoint configuration challenges, make changes instantly (instead of within weeks); and to quickly dig into cloud formation scripts to see if an architecture was changed. This improves the performance and enhances the security of public cloud deployments.


Once again, thanks to Matt Gerber, executive vice president of sales and marketing at 2nd Watch, for taking time out to speak with VMblog.

Published Tuesday, November 19, 2013 6:28 AM by David Marshall
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