Virtualization Technology News and Information
DataCore Software selects Horn as Digital Communications Agency of Record

DataCore, a leader in software-defined storage, today announced that it has appointed HORN as its communications agency of record in North America. HORN will provide strategic counsel, media and analyst relations, thought leadership, social media, and interactive services to elevate DataCore’s brand awareness and value proposition within the key market conversations arising from the continuing industry momentum driving the move to software-defined storage and datacenters.

“HORN’s strength in growing innovative companies in enterprise technology combined with the team’s deep knowledge of the data storage industry are a perfect fit for DataCore and our long-term plans,” said George Teixeira, president and CEO at DataCore. “Software-defined architectures are redefining productivity and cost efficiency in the modern data center. HORN understands our compelling value proposition and will help us become top of mind with key influencers, potential customers and others through thought leadership and creative ways of telling the DataCore story.”

DataCore is an enterprise storage software company that sits at the foundation of the software-defined architecture for the data center. The company helps forward thinking organizations seamlessly manage and scale their storage architectures resulting in increased performance at a fraction of the cost of traditional vendors through a single platform. DataCore has deployed its ninth generation platform at more than 10,000 customer sites in nearly every industry around the world – including Turner Studios, the Chicago Tribune, NASA, PacTrust Bank,, University of California, and Volkswagen Financial Services.

“Our common vision around culture, innovation and people gives us a tremendous foundation to work from as we amplify DataCore’s narrative,” said Todd Cadley, managing director at HORN. “Our combined efforts will play a catalyst in educating customers, influencers and many others around the virtues of DataCore and how they play an integral role in the new data center.”

Published Tuesday, December 03, 2013 6:28 PM by David Marshall
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