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Parallels says key to success is cloud virtualization, not Mac desktop virtualization

Parallels is perhaps best known for its popular desktop virtualization product, Parallels Desktop for Mac, but the larger and faster-growing segment within the company actually has to do with building containers in the cloud.

While the company continues to innovate Parallels Desktop for Mac with each new release of OS X or Windows -- most recently announcing Parallels Desktop for Mac version 9 -- unfortunately the Mac market alone is not large enough to sustain the company's long-term financial growth.

During the third quarter of 2013, Mac shipments in the United States fell at a steep rate according to analyst firm IDC. Part of the reason for the decline is the rise in mobile platforms such as smartphones and tablets, with the latter expected to grow by 53.4 percent this year, according to Gartner. In response to that growth, Parallels released Parallels Access for running Windows and Mac apps on an iPad. It's an interesting new market for Parallels -- but again, not large enough to keep Parallels growing.

Thus, the company says it has become more focused on making it easier for service providers to grow and profit from the cloud. According to the company's own SMB Cloud Insights research report, the IaaS market is expected to grow dramatically over the next few years, with revenue projected to double from $15.8 billion in 2012 to $31.3 billion in 2015.

...MORE

Read the entire InfoWorld Virtualization Report article.

 

Published Tuesday, December 17, 2013 7:39 AM by David Marshall
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