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@Nimbix 2015 Prediction: The Year that Enterprise Software ISVs Embrace Cloud Licensing


 

Virtualization and Cloud executives share their predictions for 2015.  Read them in this VMblog.com series exclusive.

Contributed article by Leo Reiter, CTO of Nimbix

2015 will be the Year that Enterprise Software ISVs Embrace Cloud Licensing

In 2015, we will see the bulk of the remaining Enterprise ISVs who don't currently support subscription or pay-per-use licensing, finally embrace cloud licensing.  This will appease the widespread market hunger for "Salesforce.com-style" pricing.  By partnering with global and/or regional cloud service providers, these ISVs will enjoy a surge in mid-market customer acquisition.   Mid-market customers may be SMEs who prefer SaaS due to ease of use and budget, or business divisions within large Enterprise companies who need to buy solutions on-demand rather than engage in costly and lengthy internal IT projects. 

By embracing cloud-friendly licensing models, ISVs will finally capitalize this untapped market segment while staying competitive vis-à-vis the waves of new SaaS companies constantly emerging in their respective spaces.  Not long after that, they will even see their largest Enterprise customers gain interest in this model, as organizations continue to move away from investing in and maintaining expensive infrastructure stacks and toward easy-to-use, easy-to-buy Software-as-a-Service solutions.

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About the Author

Leo Reiter is CTO of Nimbix (http://www.nimbix.net/), providers of cloud-based High Performance Computing and Big Data platforms and applications to help organizations solve their most complex problems faster and easier. 

Published Monday, October 27, 2014 6:36 AM by David Marshall
Comments
@VMblog - (Author's Link) - February 10, 2015 7:00 AM

Once again, how great is it to be a part of the virtualization and cloud industries? 2014 was another banner year, and we witnessed a number of fantastic technologies take shape and skyrocket. And I, along with many industry experts and executives, media

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