Virtualization Technology News and Information
Virtual Bridges 2015 Prediction: The Year that Cloud Begins to Die


Virtualization and Cloud executives share their predictions for 2015.  Read them in this series exclusive.

Contributed article by Jon Senger, Chief Strategy Officer at Virtual Bridges

2015 will be the Year that Cloud Begins to Die

These prediction things are always fun.  Most of the time you can read them, laugh, and then walk away.  How often do tech predictions come true?  So before I tell you about why the cloud is going to die, I thought it would be good to revisit the predictions I made last year and see how I did:

  1. Rise of the multi-function touch screen device - I really hate the Windows 8 UI, but I really need other Windows only tools like MS Office for my daily productivity.  This had me working off of a Windows 7 machine for a long time, trying out a Mac, and then just last month I finally jumped off the whiners train and bought a touch screen laptop.  Very happy with it, and I can't imagine life without a multi-touch device now.  I guess I got this one right, but barely.
  2. VDI is the preferred solution for BYOD - Thanks to a bunch of security breaches and rising demand to bring your own device, I think this is continuing to accelerate.  The majority of the time when we are in the field, this is one of the top concerns. 
  3. Private cloud taking flight - This clearly has not happened.  The private cloud is still scary to many, and the public cloud isn't considered secure.  Most mid-market consumers still prefer that old way of basic virtualization.  I think this is going to change in 2015 though.  Read below.
  4. SaaS takes over Enterprise applications - Not quite, but quite a bit of progress.  I don't think SaaS has hit its stride yet because of challenges with the public and private cloud concerns.  Store my secure email in the cloud?  No way!  Trust a service that may allow Facebook or the NSA to track my movements online?  Hah!  I think most of us in the industry would agree it is only a matter of time, but clearly this prediction was a bit ambitious.
  5. Chargeback and Metering become required functionality - Nope.  Didn't happen.  Realistically, most consumers are still trying to figure out how to implement showback into their public cloud, private cloud, and virtualized environments.  This is an area where there is huge growth opportunity, but it hasn't hit its stride yet.
Ok, so maybe two out of five solid wins there isn't bad, right?  For 2015, I have two new predictions: 

2015 will be the year that cloud begins to die - not go away, but the definition of cloud took quite a while to be defined, and now that it has, it is starting to look like the new standard infrastructure.  We will see cloud platforms hit their stride and continue to apex, but the term itself and the way that it is perceived will fade.  Enterprise to mid-market will all demand the automation and agility that cloud platforms provide, and it won't be optional to go with the classic methods of infrastructure and application development and deployment.  Cloud will become an ambiguous term to describe existing standards.

We may also see customer loyalties tested in the battle between the major public cloud vendors.  Microsoft hasn't even left the gate, and with their new CEO, I think we will start seeing a shift from AWS to Azure by the SMB market.  If Microsoft fails at this, it won't be because they didn't have the opportunity.  Google is going to need a reinvention in 2015, and so is Facebook.  I think we're going to find that Facebook becomes more consumer product driven and Google is going to increase its device and cloud technology.  I expect much of Google's strategy is going to be around combining container technology into their cloud platform with a focus on secure application segregation for the masses.


About the Author

As the chief strategy officer of Virtual Bridges, Jon Senger is responsible for shaping the company's vision, identifying new market opportunities and enhancing the company's competitive position. An expert technologist, Jon joins Virtual Bridges after spending the last six years at Dell where he served as an enterprise architect and core engineering lead, and finally leaving the company as the CTO of Emerging Technologies where he worked in the office of the CIO developing innovative strategies to support the company's cloud computing, virtualization and BYOD programs. In this role, Jon introduced a primary compute BYOD solution as well as various mobile productivity solutions, designed and deployed the OpenStack private cloud within Dell IT, and led numerous corporate development activities. Before joining Dell, Jon spent several years as the manager of systems administration at Chase Paymentech and a systems engineer at Qwest Communications.
Published Thursday, October 30, 2014 6:32 AM by David Marshall
@VMblog - (Author's Link) - February 10, 2015 7:00 AM

Once again, how great is it to be a part of the virtualization and cloud industries? 2014 was another banner year, and we witnessed a number of fantastic technologies take shape and skyrocket. And I, along with many industry experts and executives, media

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