Name a multi-billion dollar market that’s getting a long overdue cloud make-over: Field Service Management. This USD $15 billion industry has only just begun to dip its toe into the huge pool of possibility thanks to software-as-a-service, the tablet and smartphone revolution, and senior management’s recognition that service is indeed strategic. Add to this the commercial insight into addressable revenue-generating opportunities and the resulting top line growth, and you’ve got a new cloud darling.

Service businesses represent around seventy per cent of the world’s economy, yet to date, only about a third of the world’s large service businesses currently use field service management solutions. It’s a market poised for growth, and it’s applicable to all vertical service industries and businesses of any size.

Empowering service technicians with cloud-based, real time tools in the field means they can do work-orders, request parts, schedule and be scheduled, look up manuals, take payments, renew maintenance agreements, use social channels to communicate problems swiftly and effectively and upsell and cross sell products and solutions where appropriate. As the attached infographic explains, with its massive potential for growth, automation, insight and efficiencies, the field service industry is set to become the new darling of cloud computing.