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Q&A: Interview with Applango Talking About the Company's Launch

Applango is a software company that analyzes the usage of key SaaS applications. I caught up with Daniel Sarfati, founder and CEO of Applango, to learn more about the business problem it aims to solve.

VMblog:  For those readers who might not be familiar with Applango, can you give us some background?

Daniel SarfatiSure. Applango enables CIOs and IT SaaS decision makers to evaluate and identify the efficient and inefficient use of SaaS applications, across multiple platforms such as Salesforce and Box. The intention is to discover best practices that will maximize an organization's investment in the application and the overall bottom line results through a single, simple solution that collects, analyzes and reports employee usage.

VMblog:  How does Applango work?

SarfatiThe Applango application currently pairs with well-known, widely-used applications Google Apps, Box, and Salesforce.com, collecting employee usage data across all the platforms; it analyzes the information and then synthesizes the data into a single, consolidated, living dashboard detailing how different features within each SaaS service is being used within an organization. The dashboard provides an overall organizational view all the way down to an individual employee.

VMblog:  What is the benefit of Applango and why would companies need it?

SarfatiWe help IT / SaaS decision makers monitor the use of the applications in which they have invested a lot of their organization's resources - both time and money - to ensure they are being used properly to minimize losses resulting from the original investment and to identify employee "best practices" that should be shared across the organization to increase revenue.

VMblog:  Why would people choose to use Applango instead of the tools they would receive along with their Salesforce, etc. contracts?

SarfatiThe utilization solutions built into applications like SalesForce.com do not provide the same insights Applango does because they use a different set of data. Applications such as Salesforce.com are designed to report on data entered by its users. Applango uses data generated by users while interacting with the application. This is what we call usage data: a history of the activities done by a user. Think of us as a "Fitbit" for SaaS applications. We count and measure every step taken by a user.

Starting from the measurements, Applango generates behavior models for each user and help clients detect and correct behaviors that need improvement. Or to replicate the behaviors of successful employees across the organization. 

VMblog:  How did you decide which applications Applango would integrate with and initially support?

SarfatiApplango currently helps IT / SaaS decision makers monitor effective and inefficient usage of mission-critical SaaS applications across the following platforms: Salesforce.com, Google Apps and Box. We selected these applications based on overall adoption by large organizations globally as well as assessment and agreement that they are "mission critical" applications in which use greatly impacts an organization's bottom line.

VMblog:  Great, anything else you'd like to add?

SarfatiApplango works with an organization to track its SaaS application usage at a very granular, individual level so that we can help analyze and identify areas where the tools are not being used to their greatest potential and understand if and why they are not being used by employees. A granular view also helps us see which employees' behaviors are effective, and determine how and whether we can take that information and replicate it across the organization with the same positive results.

We are always evaluating new SaaS applications to work with so we can continue to help companies be more efficient.

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Once again, thanks to Daniel Sarfati, founder and CEO of Applango, for taking time to speak with VMblog.

Published Thursday, November 13, 2014 9:07 AM by David Marshall
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