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Unitrends 2015 Predictions: Cloudy with a Flash of Storage


Virtualization and Cloud executives share their predictions for 2015.  Read them in this series exclusive.

Contributed article by Subo Guha, VP of Product Management, Unitrends

Cloudy with a Flash of Storage

2015 is shaping up to be a very interesting year, especially for midmarket companies. We predict that their increased adoption of new trends will further catalyze five key areas of change:

  1. BYOC (Bring Your Own Cloud) - Cloud choice will become more pervasive in the new year. Organizations are already acknowledging Hybrid Cloud as the most accepted model for IT operations and will further demand to pick their cloud of choice for their unique compute, storage or backup needs. Flexibility will be the name of the game, giving organizations the option to transact in a vendor's cloud or behemoth public clouds like AWS, Google or Azure, etc.

  2. Flashy - 2015 will be the year when flash storage becomes more acceptable in price-sensitive storage and backup solutions. The inherent performance advantages of flash solid state drives (SSDs) will become crucial as data explosion continues. Vendors who adopt flash storage will be the leaders who drive growth and scalability of customer needs.

  3. Change of the Old Guards - We have continued to see this time and time again where vendors who tend to get too large cannot compete with the nimbleness of new companies or the emergence of new technologies. Some of the old guard in backup will continue to feel pressure from the Innovator's Dilemma of faster and more nimble vendors, as the latter continues to nibble away market share at a faster rate.

  4. DRaaS or Die - At the rate that we are seeing public cloud vendors slashing cloud storage, it is imperative that on-premise solutions adopt a DRaaS (Disaster Recovery as a Service) model. Vendors who don't embrace the new paradigm will fail and not be able to sustain a long term relationship with customers, who will inevitably demand more flexible and cost-effective cloud storage options.

  5. Virtualization Becomes Heterogenous - VMware has been the giant in the virtualization world and seen unprecedented market share over the past decade, but 2015 will be the year of true heterogenous virtualization growth. Organizations of all sizes have started to adopt Hyper-V in production environments and we see no slowing in this trend. The growth in Docker as an alternative to virtualization is also experiencing real adoption, from Google to many Managed Service Providers (MSPs), and will see broader adoption by customers as well as acceptance by hypervisor vendors.


About the Author

Subo Guha is the vice president of product management at Unitrends, responsible for defining and implementing Unitrends' product strategy and development. For the past 20 years, Guha has served in a variety of executive roles in the areas of cloud, automation, virtualization, systems management and server technologies. Prior to joining Unitrends, he held positions at CA Technologies, Dell, NCR and Egenera Inc.

Published Tuesday, December 09, 2014 6:33 AM by David Marshall
@VMblog - (Author's Link) - February 10, 2015 6:55 AM

Once again, how great is it to be a part of the virtualization and cloud industries? 2014 was another banner year, and we witnessed a number of fantastic technologies take shape and skyrocket. And I, along with many industry experts and executives, media

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