Virtualization Technology News and Information
RiverMeadow 2015 Predictions: What Innovative Ways can IT Impact the Business in 2015?


Virtualization and Cloud executives share their predictions for 2015.  Read them in this series exclusive.

Contributed article by Mark Shirman, President and CEO, RiverMeadow

What innovative ways can IT impact the business in 2015?

This question looms in the minds of cloud and IT professionals this time of year with all of the round-ups and forecasts, giving us the chance to take a step back and think about what we've learned and to note patterns and emerging trends.

At RiverMeadow, whether it's round-up season or any other time of year, we're always monitoring the top technology trends because we understand that business tools are continuously fluctuating. As 2015 quickly approaches, there are a few trends that we've been monitoring, which I believe could come to fruition in the next year.

  1. The hardware and software OEMs will move to selling defined end-to-end cloud stacks, not independent elements which the customer can integrate at their own discretion. In the cloud war against AWS, the OEMs can no longer afford to sell weapon components. Since AWS develops their own, the OEMs are selling to just one side and, as the CSPs go, so the OEMs go. By allowing their CSPs to develop their own cloud architectures loosely based on their componentry, the result is a mish-mash of clouds with very little unified brand beyond "powered by...."  So, the OEMs have racked up a bunch of hardware and software sales to the CSPs, while AWS has racked up a ton of end users. There's a big difference. The OEMs have ceded the brand to the CSP, rather than the other way around. There is no "powered by AWS," there's just AWS....  The battles are VMware versus AWS, and/or HP versus Cisco, and/or Cisco versus VMware - and/or all of these versus each other. It's not about CSP-A versus CSP-B. The OEMS need to get their brands back front and center and will.

  2. Correspondingly, telcos will abandon "rolling their own" cloud architectures. Instead, they will return to their roots - power, pipe and ping - charging OEMs for data center capacity to build out certified Cloud architectures (like Cisco Cloud Service and VMware vCloud AIR) and then, in turn, pushing those offerings through their salesforces. Leveraging their large network-based relationships, they are well positioned to sell Cloud and, by simply taking a margin on the sale, they can push the burden of actually making money on the service to the companies that make the technology. In a market where bandwidth remains the ultimate commodity, they continue to have one area where they can beat AWS. Instead of two or three Cloud Architects working part-time on their architecture, they can take advantage of the hundreds the OEMs have had working on theirs in an effort to catchup with AWS. Getting out of the engineering path and adopting these even allows the telcos to put a bet on multiple horses in the race.

  3. 2015 will be the year of OpenStack - HP, Cisco, Ericsson, and others are making significant contributions and investments to OpenStack Cloud Architecture. There are lots of reasons for this, anywhere from licensing VMWare, to adding vertical industry knowledge. Many large Service Providers will be finishing their assessments and their deployments, which should start generating real Cloud revenues.

  4. The next year will see the rise of the hybrid Cloud and Cloud Mobility/Migration. The days of the testing are over; real workloads will be migrated to the Cloud that support major business functions inside an enterprise. Those Cloud deployments might be public, but many will be private or hybrid Cloud deployments utilizing a variety of mobility and brokerage tools.

Whether these "predictions" come true remains to be seen. But, with the cloud, change is always inevitable. So, let's see what unfolds in the next year!


About the Author

Mark Shirman is President and CEO at RiverMeadow Software where he brings almost thirty years of entrepreneurial experience in the IT arena. Prior to RiverMeadow, Mark was the founder and CEO of GlassHouse Technologies where, for 11 years, he was responsible for building GlassHouse's leadership in the data center solutions space, managing the investment community, and setting the vision for the company's solutions development. Prior to GlassHouse, Mark was executive vice president of corporate development and CTO at Convergent Group, which had a successful IPO in 2000 and was subsequently purchased by Schlumberger. He was also responsible for the worldwide eBusiness and CRM lines of business for Cambridge Technology Partners, and ran similar business units at BSG/Alliance IT. In 1985, he successfully launched a new breed IT consulting company called Innovative Information Systems Inc., which focused on emerging technologies and application development, and was purchased by CDI Corporation. Mark started his career with Arthur Andersen & Co. after receiving his BA in Economics from Brandeis University and his MBA from American University. Mark is active in community service serving as a trustee at Mt. Wachusett Community College after being appointed by the Governor of Massachusetts. He serves on a variety of advisory boards and is a director on the boards of Mobiquity, OpenSky, and CloudSilverLining. 
Published Thursday, December 11, 2014 6:16 AM by David Marshall
@VMblog - (Author's Link) - February 10, 2015 6:58 AM

Once again, how great is it to be a part of the virtualization and cloud industries? 2014 was another banner year, and we witnessed a number of fantastic technologies take shape and skyrocket. And I, along with many industry experts and executives, media

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