Virtualization Technology News and Information
RingCentral 2015 Predictions: Major Developments in Five Particular Areas Thanks to Cloud Computing


Virtualization and Cloud executives share their predictions for 2015.  Read them in this series exclusive.

Contributed article by Kira Makagon, leads product marketing, product management, engineering and operations, RingCentral

Major Developments in Five Particular Areas Thanks to Cloud Computing

Cloud computing has emerged from the hype to prove its value to businesses that deliver and acquire IT services and software. There is no doubt the cloud has impacted how we access information and business services. As the hype settles, it's important to understand how the trend, as well as related cloud technologies, are progressing and what impact the cloud will have on businesses moving forward. 

I believe the misconceptions about the insecurity and instability of the cloud will continue to disintegrate as we move in to 2015, and as the cloud proves its value time and time again. I predict we'll see major developments in five particular areas in the coming year, thanks to cloud computing:

1.    Work will become person-centric, not device centric. The cloud gives us access to all applications and data on remote servers in the cloud. This means we'll no longer be dependent on a specific device to get work done. I believe we'll become less reliant on computers in the years to come, and depend more on smartphones and tablets to complete business tasks.

2.    Unified Communications will become unified interactions. Developments in cloud technology will enable unified communications to evolve to become unified interaction platforms. This type of platform will connect voice, text and video function and replicate the inherent, natural ways humans communicate with one another, versus forcing an adjustment of communication habits to fit siloed on premise platforms.

3.    Greater adoption of virtual meetings. In 2015 we'll see a wider adoption of virtual meetings, made possible by cloud-hosted web and video conferencing accessible from any device, including mobile. Virtual meetings save time and money on travel, and allow greater adoption of remote workforces by replacing face-to-face meetings with high quality online meetings.

4.    Cloud communication apps will integrate with next-gen business process apps. Communicating via text, voice and video in the cloud will become so normal that it must be integrated with existing and emerging cloud business process apps.

5.    Security will become increasingly more important. Fortune 500 companies will look to cloud service vendors to offer best-in-class security practices, especially for businesses adapting BYOD.

The cloud computing technologies we rely so heavily on today are vastly different than cloud computing technology of the early 2000's. Driven by monumental advancements, from virtualization technology to killer apps to enterprise applications, the cloud has come a long way-and 2015 is certain to bring about major advancements that will continue to move us forward.


About the Author

As RingCentral's executive vice president of innovation, Kira Makagon leads product marketing, product management, engineering and operations. She has more than 20 years of product strategy, global technology management and senior leadership experience. Prior to joining RingCentral, Makagon founded and served as the president of Red Aril, a pioneer in real-time audience and media optimization solutions, which was acquired by iCrossing, a Hearst company. Prior to that, Makagon co-founded and held key executive positions in flagship online marketing and CRM companies, including Octane Software, which was acquired by E.piphany for $3.2 billion, and Scopus Technology, where she led multiple generations of CRM products to market.

Published Tuesday, December 16, 2014 2:01 PM by David Marshall
RingCentral 2015 Predictions: Major Development... - (Author's Link) - January 23, 2015 11:47 AM
@VMblog - (Author's Link) - February 10, 2015 6:57 AM

Once again, how great is it to be a part of the virtualization and cloud industries? 2014 was another banner year, and we witnessed a number of fantastic technologies take shape and skyrocket. And I, along with many industry experts and executives, media

To post a comment, you must be a registered user. Registration is free and easy! Sign up now!
<December 2014>