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BTI Systems 2015 Predictions: 'Opening Up' New Opportunities in the Cloud


 

Virtualization and Cloud executives share their predictions for 2015.  Read them in this VMblog.com series exclusive.

Contributed article by Sally Bament, Senior Vice President, Global Marketing, BTI Systems

'Opening Up' New Opportunities in the Cloud

Colocation and service providers are continually looking to attract new customers, expand service offerings and grow revenues. Simultaneously, businesses are turning to the cloud to improve agility, extend reach and contain costs. According to Cisco's most recent VNI report, by 2018 three quarters of workloads will be processed by cloud data centers.

In 2015, the trend to expand cloud networking will gain even more traction. With SDN starting to be deployed, open software-controlled networking solutions are fueling new directions. These include enabling network-wide service activation engines that provide the ability to provision end-to-end services, and the emergence of cloud exchanges. What's so important about those is that both give service and colocation providers the ability to let enterprises gain reliable high capacity access to multiple cloud providers.

These trends, combined with the non-stop and escalating demands on networks from cloud computing, mobility, video and big data will continue to drive the demand for open, programmable and elastic networks. Cloud exchanges are a result of the increasingly open, software-enabled cloud networking solutions.

Colocation and service providers are not only able to offer enterprises high bandwidth, predictable, low-latency cloud connections that bypass the public Internet, with cloud exchanges they can additionally deliver direct connectivity to a wide range of cloud-based compute, storage, content and networking resources. Cloud exchanges also provide the capability of moving control of certain network functions, such as provisioning and bandwidth-on-demand, into the hands of the enterprise. By doing so, enterprises can turn up connections as they need them. This allows enterprises to pay for only what they need, when they need it - a usage based model that has permeated the cloud industry and other industries as well.

Demand for open networks will grow stronger, fueled by the introduction of open SDN controllers and new applications, standards maturation and third-party solutions becoming market-ready. For colocation and service providers, cloud exchanges will draw new enterprise customers into the colocation center, driving higher margin opportunities.

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About the Author

Sally Bament is an accomplished 20-year marketing veteran in the networking, telecommunications and clean-tech industries, with extensive operational and strategic leadership experience ranging from small startups to large cap market leaders. Sally joined BTI from Boston-Power, where she led the company's marketing initiatives in the advanced lithium-ion battery industry. Previously, she led marketing and product management at a number of venture-backed networking startups, including Convergent Networks and BlueNote Networks. She also served as Vice President of Product Management at Bay Networks and previously Wellfleet, where she was responsible for the company's service provider and enterprise routing products, contributing revenues in excess of $600M annually. Sally has also held senior-level management positions with Motorola and British Petroleum. She holds a B.Sc. in Computer Science from the University of York, England. 
Published Wednesday, December 17, 2014 6:23 AM by David Marshall
Comments
@VMblog - (Author's Link) - February 10, 2015 6:57 AM

Once again, how great is it to be a part of the virtualization and cloud industries? 2014 was another banner year, and we witnessed a number of fantastic technologies take shape and skyrocket. And I, along with many industry experts and executives, media

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