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Twilio 2015 Predictions: A New Market is Ascending, Driven by Cloud Communications

Virtualization and Cloud executives share their predictions for 2015.  Read them in this series exclusive.

Contributed article by Jeff Lawson, CEO, Twilio

2015: A New Market is Ascending, Driven by Cloud Communications

According to a recent report from IDC, the global communications market is undergoing a seismic shift. After decades of declining revenue and stagnant innovation by legacy communications hardware vendors, a new market is ascending, driven by cloud communications platforms. 

This shift will see the communications market reach $7.5 billion by 2018. Given Twilio's over 400,000 registered developers and businesses around the world, CEO Jeff Lawson foresees the following trends taking shape within the new landscape: 
  • You'll open your phone app increasingly less: Communications will be woven into every app, making it contextual to what you're doing, and a seamless part of the customer experience. The 9-digit phone pad will cease to exist - in fact, the process of dialing will no longer be required. Just as you never have to dial anything when requesting an Uber, you will not need to dial to get any type of customer service. This changes how businesses communicate with customers and vice versa, especially as consumer expectations and behavior continue to change and impact customer interactions. We call this contextual communications, where the future of communications is in embedded in the app.
  • In the enterprise, big "fork lifted" solutions will become as dated as waterfall development: Whether it's shifting to composable APIs from AWS, deployments using Docker, or moving communications to composable APIs with Twilio, Enterprise IT will continue to evolve its role from "rack & stack" to customer-focused integrations that can be reconfigured as business needs evolve. The multi-million dollar, multi-year implementations will become a dated relic of the ‘90s and early ‘00s.


About the Author

Jeff is the CEO and a co-founder of Twilio, bringing over 15 years of entrepreneurial and product experience to the team. After serving founding executive roles at Nine Start, Stubhub and, Jeff identified the fundamental need for a communications platform that would enable developers and enterprises of all sizes to easily build customized communications solutions, and launched Twilio in 2008.

In addition to his entrepreneurial endeavors, Jeff served as one of the original product managers for Amazon Web Services.

Published Monday, December 22, 2014 6:32 AM by David Marshall
@VMblog - (Author's Link) - February 10, 2015 6:57 AM

Once again, how great is it to be a part of the virtualization and cloud industries? 2014 was another banner year, and we witnessed a number of fantastic technologies take shape and skyrocket. And I, along with many industry experts and executives, media

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