Virtualization Technology News and Information
Informatica 2015 Predictions: The Year of Cloud Data Responsibility


Virtualization and Cloud executives share their predictions for 2015.  Read them in this series exclusive.

Contributed article by Marge Breya, Chief Marketing Officer and Executive Vice President of Worldwide Marketing, Informatica

The Year of Cloud Data Responsibility

As we move into 2015, it's clear that the "cloud" has become the tech buzzword of the decade. The problem with throwing around this word so much is that the term becomes a piece of jargon that doesn't help explain anything and can be misused. Back in 2011, the U.S. government asked the National Institutes of Standards and Technology (NIST) to come up with a definition of cloud computing. In the final draft, they ended up concluding that there is no concrete definition and that "cloud computing is an evolving paradigm." Four years later, our continued obsession with the cloud and confusion over its definition has made it easy for us to overlook a crucial questions companies must ask when moving data to a cloud-based service: how are we responsibly managing data in the cloud? The following predictions will highlight how we'll work towards answering this question in 2015 - a year sure to be defined by the theme of cloud data management and responsibility. 

  1. Big Data will mean big responsibility - The exponential growth in big data and the explosion of data sources - social, mobile, cloud, IoT, wearables - has a corollary social impact. Next year, there will be a battle over who's responsible for all that data. In fact, according to IDC, while consumers create 75% of all the data in the world, enterprises are responsible for 85% of it. Trust and ethical policy creation in how this data is managed will be vital for attracting customers who increasingly care about data responsibility. Transparency over how data is used, stored and traded will be the rallying cry.

  2. Fragmenting into the cloud - In 2015, many businesses will be traversing the last mile of cloud adoption, moving traditional on-premise databases and architectures, such as ERP and data centers, into the cloud. This will amplify data fragmentation, as data travels to the cloud and resides in different locations. Ultimately, this fragmentation will result in huge challenges when it comes to data control, access and exploitation. Successful businesses will be those able to remain agile when trying to combine, access and exploit that data, regardless of location. The businesses that already struggle to understand where their data is, will fail to control, secure and exploit their data assets.

  3. Cloud analytics will be here to stay -- Organizations will only be able to gain a competitive advantage by having data at their fingertips to make informed and educated decisions. No longer are people looking at their applications as their unique advantage, but instead data provides the massive differentiator for both the B2B and B2C worlds. Great decisions will be made by people who can harness the power of big data in the cloud with advanced analytics.

  4. Perimeter defense will be meaningless - Fortress building is becoming meaningless in the world of data security in the cloud. Some of the largest scale breaches we've seen have happened from the inside. The lowest tech, easiest approach is to bribe or blackmail your way to that cloud data, which means that every employee is a potential risk. In the face of increased breaches and a tough environment for consumer trust, next year organizations will need to look beyond the fortress walls and find a way to secure data at its source, and in motion. In order to do so, they need to have a much better understanding of how and where their data moves than they currently do.

  5. Data on the shareholder statement - Described as gold or oil, this year businesses got their heads around cloud data as an asset rather than an expense. Next year, businesses will begin to quantify that, and we'll see it spelled out on shareholder statements. Many businesses are looking to data stored in the cloud and on-premises as a new revenue source, whether through new services or selling on that raw asset. However, there is a flipside and due to its value, data is also a risk worthy of the shareholder statement. As businesses acquire more data, they will need to outline the inherent risks in storing, cleaning and securing that data in the cloud. Particularly if disruptions to that asset have a consequential impact on revenue.


About the Author

Marge Breya is the Chief Marketing Officer and Executive Vice President of Worldwide Marketing and Informatica Education. She brings over 25 years of technology management experience to Informatica. Most recently, as HP's senior vice president of Marketing Services, Breya was responsible for optimizing marketing investment across the world's largest IT company. Prior to HP, Breya served as executive vice president and general manager at SAP. Breya has also held positions as executive vice president, general manager and chief marketing officer at Business Objects, chief marketing officer and chief strategy officer at BEA Systems and senior vice president of Marketing at Sun Microsystems. Breya served on the board of both the BEA and Business Objects Foundations, helping to form their mission and overseeing the distribution of funds. Additionally, she sat on the public board of Document Sciences Corporation, which was acquired by EMC in 2008. Breya received a Bachelor's of Science in Electrical Engineering from the University of Illinois and a Master's in Business Administration from the University of Oregon.

Published Tuesday, December 23, 2014 2:31 PM by David Marshall
@VMblog - (Author's Link) - February 10, 2015 6:56 AM

Once again, how great is it to be a part of the virtualization and cloud industries? 2014 was another banner year, and we witnessed a number of fantastic technologies take shape and skyrocket. And I, along with many industry experts and executives, media

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