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Interana 2015 Predictions: Big Data Will Be More Accessible


 

Virtualization and Cloud executives share their predictions for 2015.  Read them in this VMblog.com series exclusive.

Contributed article by Bobby Johnson, CTO, Interana

Big Data Will Be More Accessible In 2015

Technology has a history of moving from large monolithic systems used only by experts, to ones used by everyone. In the 1950s, we had huge computers that filled a room and required a team of people to operate, and now we have personal computers and smartphones. However, there is still a lot of data locked away in room-sized computers, we just call them datacenters now. 2015 will be the year that Big Data finally breaks away from this niche and gets into the hands of business users.

Today, Big Data is analyzed in a Data Center with data scientists running hundreds of queries to answer one specific question, but in 2015 Big Data will make the "mainframe jump" and turn the corner from being a science project to being mainstream. By no means will the data scientist become obsolete, but there will be a transition to self-service Big Data inquiries where everybody that has a question can ask it easily and quickly through their personal computer. Like Google search for businesses. This will actually free up time for the data scientists, allowing them to tackle other projects of importance.

Companies in all industries, including media, manufacturing, telecommunications, automotive, retail, healthcare, etc. will be redefining themselves by the Big Data initiatives they adopt. Everyone will be able to tap into the analytical insight offered by sensors, IoT, and all the event data that captured every time a mouse is clicked or a phone call is made. Part of the reason this hasn't happened earlier is that companies haven't been able to collect or use the data in an efficient manner. However, companies have been increasingly collecting the data while analytics technology has been rapidly evolving, so next year we will see success in getting the rich benefits of that data into the hands of business users and part of their everyday workflow.

This new workflow will open up a world of curiosity, where people have the ability to ask lots and lots of questions. Questions no one would dare waste resources on before, but are essential to understanding their business, product or customer better. Often it is these types of questions that will provide the most unexpected and meaningful answers to a company's ROI. Taking the guesswork out of the equation, the average worker is going to be much more informed and empowered to choose the appropriate strategies. And when people are more confident in their decisions, they execute better.

In 2015, Big Data will cease to be a power large companies like Amazon, Google and Facebook posses; it will be available to companies in all industries. Big Data is about people knowing more of what's going on in their company, so they make better business decisions based on reality instead of guesswork or old information. Companies will be run more efficiently, products will become more tailored to their audience and consumers will have more of their needs met.

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About the Author

Bobby Johnson is co-founder and CTO of Interana.  As Interana's technical leader, Bobby guides his team by example and continually inspires them to create with big impact on the business world and ultimately people's lives in-mind. Previously, Bobby served as director of engineering at Facebook where he was responsible for the infrastructure engineering team that scaled Facebook during its heaviest growth years from 2006-2012, taking the social media giant from a few million college users to over a billion users globally. During his tenure, his team solved difficult scaling and infrastructure challenges, adopted Hadoop, and built Hive and Cassandra. Bobby personally wrote Scribe and Haystack. He received a Bachelors of Science degree in Engineering and Applied Science from Caltech. 
Published Friday, January 02, 2015 2:32 PM by David Marshall
Comments
@VMblog - (Author's Link) - February 10, 2015 6:56 AM

Once again, how great is it to be a part of the virtualization and cloud industries? 2014 was another banner year, and we witnessed a number of fantastic technologies take shape and skyrocket. And I, along with many industry experts and executives, media

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