Citrix today announced that Kimberly Martin is joining the company as vice president of partner strategy and sales, reporting to Carlos Sartorius, senior vice president, worldwide sales and services. As the new worldwide channel leader, Martin will be responsible for evolving the company’s partner strategy for ISVs, OEMs, SIs, service providers, resellers, and distributors, addressing channel needs, delivering maximum value to partners and driving customer success. Martin’s appointment is part of a broader sales transformation plan that was initiated earlier this year.

Martin brings with her an extensive background in channel program design and development, partner marketing and channel incentive design. Most recently, she was vice president of worldwide business development and partner at Datameer where she built a partner ecosystem and established partner programs in the new Hadoop technology space. She has also served as vice president of worldwide channels at Informatica, and led Microsoft’s EMEA channel business for several years. While at Microsoft, Martin provided leadership for the channel through the move from on-prem perpetual licensing to cloud-based services for Microsoft’s EMEA market. Previously, she worked at Andersen Consulting and then Accenture consulting on sales and channel transformation for technology companies including EMC, Cisco, Dell, HP, among others.

Kimberly will split her time between the San Francisco Bay Area and Fort Lauderdale.

“Partners have been and continue to be core to our long-term business strategy. From here, we're up-leveling our focus on our channel partners around the globe. Kimberly Martin’s appointment as Citrix Channel Chief is a key part of that renewed commitment. Under her leadership we'll create more ways to engage and reinvigorate our channel partners to stay at the core of their business." -- Carlos Sartorius, vice president, worldwide sales and services, Citrix

“Citrix has a strong committed partner network that has been delivering innovative Citrix solutions to customers for many years. I’m excited to work with and help reinvigorate our partner community through new innovative programs and initiatives, and will further hone the incentives and engagement model we deliver to our partners. We have big plans for the future to ensure success for our partners and customers. I’m excited to work with Mark Templeton, Carlos Santorius and the rest of the executive team to execute on an ambitious vision for the company and for the ecosystem of customers and partners who get value from Citrix solutions every day.” -- Kimberly Martin, vice president, partner strategy and sales, Citrix