Embotics, the anti-shackles cloud management platform company, has gained significant traction with its new business model as powered by vCommander 5.5-recently named a 50 hottest products by Network World at 2015 VMWorld.

"This generation of IT consumers and their organizations are moving away from traditional sales practices and the tired vendor approach of a high cost, empty suit 'enterprise sales rep' knocking on the door or pinging them daily with emails," notes Embotics CEO, Mike Torto. "Consumers expect to select solutions when they want them, as they define them, with immediate response to their questions whether they are buying an app for a phone or a sophisticated IT product. Our answer to shadow IT and Day 2 of Cloud is to provide a model where product merits can be evaluated without interference that adds no value. We call it a buying 2.0 mindset."

Embotics' core mission is to empower IT organizations to rapidly achieve ITaaS with easy to deploy, easy to use, and platform neutral cloud management solutions. The IT community has responded enthusiastically. To engage with this high demand community, Embotics has hired Dan Murphy, a seasoned technology marketing leader, and is establishing a US headquarters in Boston.

"We are extremely excited to add a marketing veteran like Dan and increase our US presence with a Boston office as the next logical phase of our scale up," says Founder and President Jay Litkey. "His background and expertise in strategic planning and marketing execution will drive growth, engagement and partnerships in the US as Embotics expands in North America. Boston is a natural fit for the location of our new office given the robust business and technical talent pool and embedded spirit of innovation."

The deliberate focus on solutions instead of sales allows for deep product investments and funds Embotics solution architects to work directly with IT professionals implementing vCommander.

Evidence of adaptive approach gaining traction:

• 100+ customer wins with a 90% + renewal rate from large enterprises, mid-market and service providers, including Nordstrom, NASA and Charter
• Release of scalable, most rapid time to value, vendor neutral vCommander 5.5
• Award winning for easiest CMP to try, buy and operate
• Four consecutive profitable quarters
• Expansion of leadership team with addition of Dan Murphy as CMO
• Opening of new Boston office

The value proposition of vCommander has resonated with the IT community as they recognize this as a viable option to address their needs, reduce IT costs and complexity. Embotics is well positioned for rapid expansion built on customer success.