Zadara Storage, the provider of enterprise–class storage-as-a-service (STaaS) today announced that for the past three years, the company has enjoyed extraordinary growth in all major categories. This success can be attributed to delivering industry-leading storage solutions using a powerful as-a-service approach to a market that recognizes the traditional model of purchasing, maintaining and replacing inflexible CapEx storage is broken.

Zadara Storage has helped create the rapidly growing Storage-as-a-Service market segment by introducing the award-winning Virtual Private Storage Array (VPSA) in May of 2012. Since that time, companies of all sizes and from nearly every vertical market have adopted Zadara’s flexible, pay-as-you-go model – replacing their older CapEx arrays with a solution that matches their organizational needs.

During the period from January 2013 to July 2015, Zadara Storage grew their overall customer base by a factor of 11. During the same period, Zadara grew Average Revenue Per User (ARPU) by a factor of 4. This compounding effect of significantly growing both their number of customers and their per-user revenue has caused Zadara’s overall monthly recurring revenue to grow more than 40-fold. This unprecedented growth across all major metrics is validating the product/market fit between Zadara’s VPSA solution and the burgeoning as-a-service storage market. There is a clear shift from traditional models of CapEx-based storage acquisition to the flexible, as-a-service VPSA-model of storage usage.

Customers, partners and industry analysts alike have validated the Zadara Storage business model:

“We chose Zadara Storage because they fit our requirements, not the other way around.” – Tim Schmidt, Engineering Services Manager at Cal Poly University

“We were able to reduce our overall storage costs by 85%. Really no other solution on the market was able to meet our needs. The Zadara VPSA was clearly the best solution for us.” – Anders Holm, Senior Systems Engineer at Gilt

“I’ve been in the storage business for over 15 years and have been anxiously awaiting the emergence of a true utility-based, enterprise storage solution. Finally, I can offer to my clients an OpEx-based storage solution that is truly enterprise class. Moving to an OpEx-based solution frees up capital that the client can use in other ways to expand business.” – Mitch Ross, Vice President Sales, Zunesis

“Based on our research, there is a growing transition from traditional CapEx-based storage to Op-Ex-based as-a-service storage. Zadara Storage has established themselves as a leader in this growing segment.” – Simon Robinson, Research Vice President at 451 Research

“Wikibon has the unique advantage of keeping its fingers on the pulse of the industry through theCube interview series. We are very impressed with Zadara’s progress and they are clearly providing a solution that solves real-world storage challenges in an era increasingly underpinned by cloud business models.” – David Vellante, co-founder, the Wikibon Project