Velocify, the leading sales acceleration platform, today announced Matt Reid has joined the company to serve as vice president of marketing, responsible for overseeing all marketing initiatives during a period of exceptional growth for the company. Reid, who previously served as chief marketing officer for Procore Technologies, will lead corporate marketing, product marketing, market research, demand generation, and sales development functions in his new role, bringing his extraordinary experience growing enterprise- and SMB-focused software-as-a-service (SaaS) companies to guide Velocify's global expansion.

Reid will direct overall corporate and product marketing strategy and execution, and oversee demand generation and sales development functions worldwide. He will be instrumental in continuing the trajectory of wider adoption of Velocify's market-leading sales acceleration platform, a cloud-based solution that is uniquely suited to give companies the tools and data insight needed to implement sales processes that deliver speed, control, and ultimately higher lead-to-won conversion rates.

"Velocify will benefit enormously from Matt's deep knowledge and experience growing cloud technology companies," said Velocify CEO and President Nick Hedges. "He will play a key role in driving awareness and understanding of Velocify's unique capabilities in an increasingly complex sales acceleration landscape."

Reid has served for more than 15 years in executive marketing roles for technology companies. Most recently, he led global marketing for the advertising technology company OpenX as well as building sales and marketing from the ground up for Eucalyptus Systems, an open-source cloud platform acquired by HP. Earlier in his career, Reid led product marketing for all SaaS technologies at Citrix, directing the initial market launches of GoToMeeting and GoToWebinar.

"Even with the tremendous interest the sales acceleration market has generated, we know that this market has an immense capacity to grow as more businesses understand the need and realize the value of a highly-optimized, insight-driven sales approach," Reid said. "I'm incredibly honored to join Velocify, a company that is transforming the results of every sales team we serve. The thousands of customers already leveraging the Velocify platform demonstrate that this company is in pole position in a massive global market."

Reid earned his Master of Business Administration degree in marketing at California State University, Sacramento, and dual bachelor's degrees at the University of California, Santa Barbara.