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Virtustream 2016 Predictions: Enter Cloud 2.0 - Ushering in the Next Wave of Enterprise Cloud Adoption

Virtualization and Cloud executives share their predictions for 2016.  Read them in this 8th Annual series exclusive.

Contributed by Angelos Kottas, Senior Director, Product Marketing at VMware

Enter Cloud 2.0: Ushering in the Next Wave of Enterprise Cloud Adoption

In 2016, the transition into the second phase of cloud adoption will accelerate. In phase one, over the last 10 years, cloud deployments were project-based and adopted primarily by startups and enterprises doing one-off green-field projects. These early cloud projects were infrastructure-centric, with an emphasis on self-service and on-demand access to cloud-hosted resources. This really represented a utility model for cloud resources, and for most enterprises, cloud adoption was at an experimental stage. I do not mean to diminish what was achieved in the last 10 years, as cloud computing has really revolutionized how IT capacity can be delivered.

Consider the shift from Web 1.0, where the Internet became an increasingly ubiquitous medium of communication and commerce, to Web 2.0, where a critical mass was reached and the focus moved from migration and publication to usability and social interaction. Cloud computing is going through a similar phase change, and while the transition to Cloud 2.0 is already underway, in 2016 we will see a critical acceleration as we cross the tipping point into cloud as the platform for enterprise transformation. The question for businesses is no longer "Should I move my business to the cloud?," but "How should I move my business to the cloud?" I'd like to share a few observations on how this next phase of Cloud 2.0 will be different.

Hybrid Cloud Becomes the De Facto Standard

In the past, IT would pose the question, "Do I deploy this application or project into the public cloud or into my private data center?" It was an either/or situation. In this next phase, virtually everything we do will be hybrid - businesses will deploy applications and data across both on-premises and cloud-based resources. What's more, companies won't be relying on one public cloud to rule them all, but will be adopting multiple cloud services for different applications, use cases and locations.

Cloud for Application Delivery and as a C-Suite Business Priority

The perception of the cloud will shift from a set of infrastructure and server resources to a focus on complete application service delivery. As part of this transition, companies will increasingly look to managed services delivered on top of the cloud, and to comprehensive application delivery leveraging the cloud.

As part of this shift, companies are moving from the project-based approach that favored one-off, isolated cloud adoption to a more strategic, all-encompassing strategy on cloud adoption. Cloud initiatives are no longer merely pet projects championed by IT or application developers. Instead, they are increasingly being driven by C-level executives intent on delivering competitive advantage through the smart adoption of cloud technologies.

Hype (Finally) Becomes Reality

While this transition to Cloud 2.0 may sound unsurprising in the microcosm of Silicon Valley, where the cloud has been championed as the "next big thing" for years, the reality is that mainstream businesses are only now beginning to migrate and manage mission critical infrastructure and applications in the cloud in large numbers. The cost and performance benefits of the cloud are increasingly influencing the technological zeitgeist outside of tech-centric hubs like Silicon Valley, just as the proliferation of the World Wide Web did some 15 years ago. This translates to a period in which cloud computing will become increasingly ubiquitous and strategic, and it's certainly going to be an exciting ride to play a part in this transition.


About the Author

Angelos Kottas is the Senior Director of Product Marketing focused on cloud services at VMware. Angelos helped define the core cloud strategy, positioning and route to market for VMware vCloud Air through beta, launch, and global expansion over the last three years. He joined VMware from Symantec, where he led product management and product marketing teams for email security software and appliances. He holds an MBA from UC Berkeley and a BA in Computer Science from Harvard. 

Published Tuesday, December 15, 2015 8:03 AM by David Marshall
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