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IGEL Technology 2016 Predictions: Two Predictions for the Cloud Desktop and Workspace Management Market

Virtualization and Cloud executives share their predictions for 2016.  Read them in this 8th Annual VMblog.com series exclusive.

Contributed by Gary Sharp, Sales Director for North America, IGEL Technology Sales Corp.

Cloud Desktop and Workspace Management Market: Two Predictions for 2016

With the end of the year quickly approaching, the IT industry is now shifting its focus toward 2016. Many of the industry experts and analysts, who have weighed in with their expectations for the coming year, are anticipating the continued and increased adoption of, and spending on cloud, mobility, big data, and other solutions designed to support digital transformation within the enterprise. Based on what I've been seeing and hearing from our customers and partners, I predict two things will happen over the next twelve months, particularly where the cloud ecosystem is concerned:

1.      Desktop-as-a-Service (DaaS) will make the leap from discussion to deployment.

According to the DaaS Global Market Trends study released by Citrix in October, 71% of service providers surveyed are predicting growth within the DaaS marketplace. Furthermore, the study found that verticals such as finance, manufacturing, and healthcare are driving much of this growth. And, as a result in the growth of DaaS, the report goes on to say that service providers are expanding their offerings to include complete workspace management, as well as individual hosted offerings like mobility, file share and synch, and Networking-as-a-Service. For me, this is one of the most interesting points, as we are finding that SMBs, for example, do not always have the technology expertise in-house to deploy the more sophisticated cloud and DaaS solutions many of the larger enterprises are already using. They need the help of a technology partner, or IT solution provider to help them make this transition to the cloud. At the same time, IT solution providers must always be looking for ways to expand their offerings, in order to succeed. DaaS and complete workspace management solutions make it possible for them to add value for their customers and prospects, and drive new and recurring revenue streams that will both sustain their business and foster long-term growth and success.

2.      Vendors and manufacturers will achieve greater success through partner enablement.

Over the last decade, we've seen computer and networking hardware become a commodity, so much so, that in order to remain relevant and grow their businesses, an increasing number of IT solution providers are now shifting their focus to managed services and cloud-based solutions, including DaaS. Vendors can play an important role in helping their solution provider partner succeed by being proactive in educating them on how to successfully sell these solutions to their customer base. Also, vendors and manufacturers who keep the lines of communication open with their partners, and offer webinars and sales training, participate in sales calls with the partner, and provide them with best practices, real-world use-case scenarios or success stories, and other materials that support the sales process, will achieve greater success through their channel.

In closing, 2016 holds great promise for the technology industry and it will be exciting to see how recent advancements in cloud desktop and workspace management will propel the industry forward, and make it easier for businesses of all sizes to enjoy the ease-of-management, efficiency and cost-effectiveness that these technologies bring to the table.

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About the Author

Gary Sharp has more than 18 years of experience in business management and sales within the technology industry and currently serves as the North American Sales Director for IGEL Technology, a world leader in thin and zero client solutions, based on Linux and Microsoft Windows, that help organizations improve the agility, efficiency, and security of their virtual desktop and application delivery systems. IGEL also leads the market in software defined thin client solutions that allow customers to access a broad spectrum of server-based infrastructures and applications; and, offers powerful and intuitive software solutions for the managed workspace that enable the ease of deployment and administration of thin clients within organizations of any size.

Published Thursday, December 17, 2015 10:03 AM by David Marshall
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