Lifeboat Distribution, an international specialty distributor for virtualization, security, network infrastructure, and other technically sophisticated products, today announced a distribution agreement with AppEnsure, a leading provider of a B2B enterprise application performance solution for cloud and virtualized environments. Lifeboat will distribute AppEnsure's end-user centric application performance monitoring and management solution to their network of resellers, VARs and systems integrators in the United States and Canada.

The toughest job in IT is finding the root cause of poor application performance. Slow applications are profitability killers -- and applications service delivery is crucial for business success. With so many end points and a dynamic, virtualized, distributed application topology, the only viable approach today is to understand the end user experience, as measured by response time, and relate that to the response of the specific elements in the application topology supporting that service delivery. AppEnsure automatically identifies each application by name, provides a real-time topology map for that application, and then provides a root cause analysis when response time, throughput, or error rate for the application deviates from normal behavior. To help illustrate the importance of improving application response time, Jeff Bezos, CEO at Amazon, states for his company, "For every 100ms of reduced response time, we experience a 1% increase in revenue."

"AppEnsure is the first and only solution that measures response time and throughput for all mission-critical applications automatically for both custom-developed and purchased applications, in all locations -- including physical, virtualized, public and private cloud," said Colin Macnab, CEO of AppEnsure. "Delivering true demand profiling, AppEnsure improves company productivity and revenue-generation, and reduces application outages and slowdowns by over 95%."

"As IT infrastructures become more complex and new technologies continue to disrupt application performance, enterprises have a strong need for an advanced solution that can quickly troubleshoot and diagnose application problems across multiple locations," said William R. Botti, Executive Vice President at Lifeboat Distribution. "Our agreement today will enable our partners to deliver AppEnsure's End User Centric APM solution to meet this growing demand -- and to generate highly profitable, recurring revenue streams while satisfying their customers' need to protect revenue and business productivity. We are thrilled that AppEnsure selected Lifeboat as their first distributor in North America."