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Increased hyperconverged platforms adoption drives opportunity as vendors lead the charge to IT and business transformation
As customers seek alternatives to traditional server and storage architectures during infrastructure refreshes, hyperconverged platforms are becoming a popular choice for modern workload deployment. As a result, Technology Business Research, Inc.'s (TBR) 1Q16 Hyperconverged Platforms Market Landscape estimates a 50% CAGR for the global hyperconverged platforms market from 2015 to 2020, reaching $1.6 billion in revenue.

"Modern business transformation goes nowhere without agile, scalable infrastructure," said TBR Data Center Principal Analyst and Practice Manager Christian Perry. "Aging, complex IT environments are giving way to new breeds of infrastructure designed to ease deployment and management. Hyperconverged is leading this charge with ferocity."

The hyperconverged platforms market is teeming with competition from pure plays (e.g., Nutanix, SimpliVity, Pivot3 and Gridstore) and OEMs (e.g., Hewlett Packard Enterprise [HPE] and Cisco). However, as the displacement of legacy storage technologies continues, the competitive dynamic between these two camps grows more complex, particularly as hardware OEMs seek to protect their legacy install bases. Hardware OEMs and niche hyperconverged vendors are partnering to efficiently and cost-effectively offer appliances and maximize flexibility for customers. For example, Nutanix partnered with Brocade in January.

"As adoption of hyperconverged grows quickly in IT organizations of all sizes, vendors seek to meet customer demand for decreased complexity and more effective management, especially in areas with heavy storage requirements," said TBR Data Center Senior Analyst Krista Macomber. "Customers' storage challenges provide opportunities for hyperconverged platforms vendors, since many hyperconverged platforms are built with a focus on improved performance and management of storage-heavy workloads. In turn, hardware OEMs continue to invest in hyperconverged to offset declining revenue in legacy infrastructure businesses."

Vendors are investing to sustain their differentiation in key areas customers value such as cost, scalability and flexibility. TBR believes hyperconverged solutions will account for a larger share of the overall converged infrastructure market, increasing from nearly 7% in 2015 to 32% in 2020, according to TBR's 1Q16 Hyperconverged Platforms Market Landscape. OEMs will invest heavily in portfolio development and use aggressive pricing strategies to differentiate and grow their overall hyperconverged market share. The hyperconverged platforms market will also see a rapid increase in alliances and acquisitions, as major OEMs seek to establish leadership by partnering with niche and emerging vendors.

TBR's Hyperconverged Platforms Market Landscape includes research on Atlantis, Cisco, DataCore, Dell, EMC, Fujitsu, Gridstore, HDS, HPE, Huawei, Lenovo, Maxta, NetApp, Nimboxx, Nutanix, Pivot3, Riverbed, Scale Computing, SimpliVity, StorMagic, VMware and Yottabyte.

Published Tuesday, April 12, 2016 9:33 AM by David Marshall
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