VMblog recently sat down and spoke with Nagarajan, Product Manager of Vembu BDR Suite at Vembu Technologies, to talk about the current world of physical and virtual data backup as well as the future.

VMblog:  Can you briefly tell us about your company?

Nagarajan:  Vembu is a leading provider of a portfolio of software products and cloud services to small and medium businesses for more than a decade. Vembu's vision is to make software and cloud services very affordable for the hundreds of thousands of small and medium businesses worldwide. Since 2004, Vembu's industry-recognized data protection solutions have delivered tangible value to more than 60,000 businesses worldwide through a network of 4000+ partners (MSPs/VARs & Resellers).

VMblog:  What are the products offered by Vembu and what is the value add you offer to your customers?

Nagarajan:  Vembu's flagship offering is the BDR Suite of products meant for on-premise, offsite, cloud backup and disaster recovery across diverse IT environments including physical, virtual like VMware and Hyper-V environments, applications and endpoints. Apart from our diverse product offerings, we offer 24/7/365 free standard support for all our customers. Our products are affordably priced despite having latest technological features.

VMblog:  Can you talk about your USP and how you aim to gain maximum share in the market?

Nagarajan:  Our USP is that we have developed our Backup and Disaster Recovery as a commodity product and we would like it to be available to all and this is the precise reason, we offer our products at affordable prices. We believe that apart from price, simplified backup and recovery is our forte and we aim to gain maximum share in the market by consistent innovative efforts.

VMblog:  With such a crowded space in the data protection market, why should a customer choose Vembu?

Nagarajan:  Data Backup industry is huge and we agree that there are many players who offer quality products. However we offer solutions for a complete DataCenter i.e virtualized environments like VMware vSphere , Microsoft Hyper-V & for Windows IT environments, Mac, Linux, KVM etc. Hence we offer comprehensive solutions at affordable price and this is the reason, a customer can chose us.

VMblog:  Explain the most common use cases of your product with your current customers, and how do you retain them with your offerings?

Nagarajan:  One of the common use cases is high availability of business critical servers and it is achieved through Quick VM recovery, Full VM recovery for virtualized environments and Bare-metal recovery for physical servers in our product, Vembu VMBackup. Also, a centralized portal through which virtualized datacenter backups are managed and monitored where an User can perform VMware, Hyper-V and Physical server backup through a common portal.

VMblog:  What do you think is the future of Data Backup industry and what measures are you taking to catch up?

Nagarajan:  Backup is not about backing up machines but about DataCenter availability. Hence we are working towards no downtime and making sure that business is not disrupted for any reason altogether. IT is moving towards Hybrid cloud model and hence Backing up instances or VMs from Amazon, Azure, Google Cloud to Datacenter or Vice versa is also the futuristic measure we are working on.

VMblog:  What is your strategy when it comes to finding customers for your products?

Nagarajan:  Vembu, as a company does not believes in noise marketing. We offer free evaluation trial period of 30 days to all our products without any feature limitations where customers get an opportunity to match their requirements with our products. We do rely on word-of-mouth marketing and it has been beneficial for us. We do reach out to customers through forums, social media, events etc. In fact, we will be there in VMworld 2016 and Microsoft Ignite, this year.

VMblog:  Can you talk about any new features or product updates you might have coming out in the near future?

Nagarajan:  We have just released Vembu BDR360, a centralized monitoring and management portal that provides end to end visibility to all IT environments backed-up using the Vembu BDR Suite products. BDR360 can be used both by data center IT administrators and service providers offering managed services. Tape storage for Data archival , vCloud director backup, Hyper-V cluster support, Hyper-V VM replication are few of the product updates that we are working on and we expect to release them in the near future.

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Thanks to Vembu for taking time to speak with VMblog.  And also for explaining their product and talking about where things are headed in the future in this important data backup world we live in today.