Virtualization Technology News and Information
#VMworld 2016 Q&A: Velostrata Showcases Streaming-based Cloud Workload Mobility Software at Booth 763

VMworld 2016 QA

As part of VMblog's live VMworld 2016 coverage coming up next month, we're in the process of working up our schedules to make sure we can see and learn as much as possible when the show kicks off.  VMworld is the leading virtualization event, and there is no shortage of great information coming out of the keynotes, the breakout sessions, the networking and more.  But every year, one of the key places to learn a lot in a short amount of time is the Solutions Expo where valuable vendors from the VMware ecosystem and beyond setup shop to display their wares. 

Over the years, VMworld has always had a large turnout of vendors sponsoring the event.  And the expo floor always seems massive!  With so many vendors exhibiting, how do you know which booths to visit and who to get on your schedule?

This year, VMblog is looking forward to its first face-to-face conversation with the team from Velostrata.  The company calls themselves the "cloud workload mobility company" and I'm looking forward to learning more and seeing it in action in person at their booth during VMworld.  I know this technology is going to be smart, because it was founded by two industry veterans that I have come to respect over the years: Issy Ben-Shaul (CEO) and Ady Degany (Chief Product Officer).

Founded in 2014, Velostrata provides software solutions that give enterprises cloud workload mobility. Velostrata's founders realized that many of the issues that kept enterprises from adopting public cloud for production workloads centered around the risk, cost, time, and complexity of migrating storage. So, they asked the fundamental question, "why not decouple compute from storage?" And so was born the only company that can move production workloads to and from the cloud in minutes, instead of months, without the risk.  

Read our exclusive pre-show interview with Velostrata to learn what they have planned for the upcoming VMworld 2016 event.

Velostrata Logo 


VMblog:  As a VMworld 2016 sponsor, how can people find your booth this year? 

Velostrata:  Velostrata will be in booth 763 at VMworld. VMworld is a great event for us, and we'll have both co-founders on site, as well as technical folks from our product and field support teams.

VMblog:  If an attendee likes what they hear at your booth, what message about your product can you send them back with to sell their boss on your technology?

Velostrata:  Velostrata's streaming-based cloud workload mobility software bridges the gap between on premises data centers and the public cloud, making it possible to move workloads in minutes while controlling and automating where storage resides - on premises, in the cloud or a combination of both. Velostrata software simplifies, speeds and de-risks your journey to the cloud.

VMblog:  With so many sponsors, why should a VMworld attendee add you to their MUST SEE list?

Velostrata:  If you have any responsibility for public cloud - either in the context of cloud migration, or because you want to use the cloud for capacity on demand projects like Dev/Test - come see us! Velostrata automatically adapts your applications for public cloud, and our streaming-based migration allows you to move workloads literally in minutes. Come see a demo!

VMblog:  VMworld is a great event for VMblog and its readers.  Why is this a must sponsor event for your company?

Velostrata:  VMworld is where our customers go to learn about the latest in datacenter modernization. The cloud is rapidly becoming an extension of the data center, and we want to help them bridge the gap.

VMblog:  Can you give VMblog readers a sneak peek as to what you will be showing off at your booth this year? 

Velostrata:  Velostrata will be demonstrating the next generation of our software, with compelling new features to simplify cloud migration and support initiatives like Dev/Test in the cloud.

VMblog:  If you would, please explain or give readers a few reasons why your product or service is considered unique? 

Velostrata:  Velostrata decouples compute from storage, and leverages WAN optimization, caching and other patent-pending technology that makes it possible to run a VM in a public cloud, while keeping storage on premises. For Dev-Test applications, you can quickly replicate a production workload and move compute quicky to the cloud for faster development and testing. For cloud migration, Velostrata simplifies and de-risks the process.

Unlike replication-based migration tools, Velostrata's streaming-based migration makes it possible to move workloads in minutes, without the baggage of moving storage. With Velostrata, your actual VM instance is moved in real time to the cloud, and is up and running in minutes. Storage can be migrated over time while the applications run, so any changes made are already live - no complex re-syncing and cutover. Velostrata also provides a safety net - it's just as easy to move workloads back on premises, so you can revert in minutes and avoid concerns about vendor lock-in. Velostrata provides true cloud workload mobility.

VMblog:  How does your company and product fit within the VMware ecosystem?

Velostrata:  Velostrata software includes a plugin to vCenter, so you can manage your cloud instances directly from the management tools you use already. Moving a workload to or from the cloud is as easy as clicking a button and indicating ‘run in cloud.'

VMblog:  Do you have any tips for first time attendees of VMworld that you'd like to share?

Velostrata:  If you're going to the exhibit hall, make sure to check out the smaller booths. That's often where the innovation happens!

VMblog:  Finally, can you leave us with four reasons to visit your booth at VMworld this year?


  1. You'll have an opportunity to hang with the cool people of Velostrata in their snazzy polo shirts
  2. Get a free mobile accessory kit - pictured below (because of course you will forget to bring your phone charger or earbuds)
  3. Enter a daily raffle to win a super cool drone
  4. Enjoy some good conversation about how companies are extending their data centers and migrating workloads to public cloud faster and more easily with Velostrata.
Velostrata VMworld giveaways


I'm definitely looking forward to visiting with Velostrata at VMworld 2016 to learn more.  And they have it right, I'm always forgetting my charger and earbuds -- so hopefully I'll be able to snag one of these great mobile accessory kits at their booth!  Get Velostrata on your schedule and visit them at booth 763.


Published Wednesday, July 13, 2016 8:05 AM by David Marshall
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