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Acronis Unveils Acronis Storage -- No Longer Just a Backup Company

Acronis Briefing 

After meeting with Acronis executives last week, one thing quickly became clear -- Acronis isn't just a backup company any longer.  

Instead, CEO Serguei Beloussov has repositioned the company under a much larger umbrella and added a business focus around software-defined storage (SDS).

Acronis' big picture is centered around the fact that as the world becomes increasingly more digital and the creation and value of data expands to include all parts of business and personal lives, service providers will be put under extreme pressure with the responsibility for the integrity, safety and authenticity of customers' data stored on their servers.

Acronis Storage steps in to address these very issues. 

Acronis Storage provides a universal solution for all data storage needs - hot and cold, and supports block, file, and object workloads using commodity hardware.  It also supports caching, auto load balancing, automatic data distribution, and parallel replication.  Further, it provides a complete set of industry standard storage connectivity and APIs including Amazon S3 and iSCSI.

But one of the more interesting and perhaps unique technologies or capabilities found in the new Acronis Storage is something called Notary with blockchain, an integration of blockchain into software-defined storage and data protection solutions. 

You might recognize blockchain technology as the validating technology for BitCoin digital currency.  For BitCoin, it created a record of digital events distributed across different participants or entities involved in a transaction.  But now, Acronis is making use of blockchain to pursue and provide global authenticity and security for any type of data.  

According to Beloussov, Acronis Notary with blockchain generates a time-stamped hash, or fingerprint, of protected data and stores it in Ethereum, a public blockchain-based distributed computing platform.  With the current and future data explosion, this becomes important for companies of all sizes.  By comparing two fingerprints of the same data, Acronis Storage is able to verify immutability, authenticity, and integrity of stored data.

"Acronis is the first data protection company to adopt the blockchain as a data notarization platform. We are delighted to work with Acronis and look forward to developing the Ethereum ecosystem for the benefit of all users," said The Ethereum Foundation's chief scientist, Vitalik Buterin. 

To introduce this new service to businesses, Acronis is also providing a blockchain demo to show how it verifies and protects data with timestamps and certificates of authenticity.  

Other Acronis Storage Features

  • Acronis Storage is safe. It provides configurable levels of redundancy for stored data through Acronis CloudRAID and allows data authenticity verification through blockchain-based immutable logging and watermarking.
  • Acronis Storage is efficient. Acronis Storage enables service providers to control the TCO of their storage infrastructure and increase storage capacity from GB to PB without hurting the budget. For example, compared to Ceph, Acronis Storage delivers up to 55 percent lower TCO. It is achieved through lower hardware resource usage, adjustable redundancy, smart automation, better resource management, and, powerful centralized web-based management console.
  • Acronis Storage is proven. With five years on the market powering Acronis' own global cloud infrastructure, Acronis Storage has undergone rigorous testing in the real world. The 2nd Generation software is currently powering a global network of 12 data centers, protecting over 50PB of data for more than 125,000 devices.
  • Acronis CloudRAID leverages erasure-coding technology to reconstruct protected data from data chunks and parity information stored elsewhere in the storage cluster. It means that each added storage node makes Acronis Storage more resilient to hardware failures due to faster recovery times. 

The software-defined storage market size is expected to grow from $4.72 Billion in 2016 to $22.56 Billion in 2021.  Such market growth is driven by the advantages of software-defined storage solutions over traditional storage systems and the need for cost optimization and easy management.  This presents an excellent business growth opportunity to service providers.

Published Monday, October 24, 2016 9:02 AM by David Marshall
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