Last week, at the Intel Capital Global Summit in San Diego, Kinduct announced that it has closed a US$9 million Series A investment round led by Intel Capital. The announcement comes as demand for data management and analytics solutions continues to grow among the sports, health and wellness sectors. Previous investors, including John Risley through his Canadian investment company CFFI Ventures Inc., and Elysian Park Ventures, participated fully in the investment round.

Kinduct provides cloud-based software to over one hundred professional and elite sport organizations, military and public safety units, physical medicine clinics, fitness professionals and healthcare providers. The Kinduct platform enables organizations to analyze athlete, patient or client data collected from different sources and then use those insights to inform decisions and drive continuous improvement in human performance. The solution is used by teams in major North American sports leagues, including the NHL, NFL, MLB, NBA, and MLS. Kinduct’s clients include the LA Dodgers, San Jose Sharks, and Indiana Pacers.

“Whether it is a professional baseball team, a physical therapy clinic, or a local police force, data analytics is revolutionizing how human performance organizations operate today,” says Travis McDonough, CEO and founder of Kinduct. “This investment will be used to enhance our platform capabilities, allowing our growing client base to analyze user data in new ways to achieve even higher levels of informed decision making.”

“Data is re-inventing the way people approach sports, health, and wellness,” said Wendell Brooks, senior vice president at Intel Corporation and president of Intel Capital. “The versatility of the Kinduct platform, coupled with Intel compute technology, creates further growth opportunities in these areas by producing deeper data-driven insights into human performance that benefit athletes, coaches, health care providers and patients.”

In addition to the investment, Kinduct and Intel will collaborate on the development of a new athlete management system that will combine Kinduct’s platform with Intel’s Saffron Technology and Intel’s open source Trusted Analytics Platform (TAP) technology. Intel’s Saffron Natural Intelligence Platform™ can make recommendations such as predicting the potential risk for player injury with higher accuracy by combining continuous learning and persistent memory with the power of computing. Intel TAP technology provides the big data analytics platform to develop machine learning, deep learning models and applications, and is optimized for performance and security. The outcome of the powerful combination of these technologies will be a fully integrated athlete management system that will provide athletes, trainers and coaching staff with insightful information that can be used towards the ultimate goal of helping to reduce player injury and improve overall performance.