Virtualization and Cloud executives share their predictions for 2017.  Read them in this 9th annual VMblog.com series exclusive.

Contributed by Rob Malnati, VP, Marketing & Business Development, Cedexis

The Future of Web Performance Technology

A lot of changes are expected within web performance technology in the coming year and beyond.  Here is a look at a list of some of those changes as predicted by us at Cedexis:

SSL / TLS will be adopted at scale by website publishers: According to our Radar community measurements, currently the rate is not more than 50 percent SSL/TLS for website publishers. HTTP2 adoption provides an opportunity for SSL/TLS deployment, which we will see more of as we head into 2017. CDNs are widely investing in expanding and optimizing their SSL/TLS services so we will see an increase in this number.

Real User Monitoring will emerge as a critical APM metric: Serverless architectures make many existing Application Performance Monitoring solutions less valuable. Only RUM supports all forms of content and application delivery: file downloads, streaming video, API access, and many will come to realize the value of RUM in 2017.

Hybrid CDN architectures will emerge: It's no secret that cloud ubiquity, scalability and cost effectiveness drive "CDN offload" scenarios. Off-the-shelf content and application caching solutions like Varnish and Nginx make private platform deployments easy. As we head into the new year, large scale web publishers will accelerate adoption of Do It Yourself (DIY) content and application delivery strategies.

Content Delivery budgets will shift to Quality of Experience (QoE) spending: CDN pricing is in decline, which encourages more investment on other ways to optimize QoE for audiences. In 2017, we will find that increasingly dynamic/personalized applications will require new strategies to improve the audience experience.

Application Delivery will become QoE driven: Current "application health checks," which are typically synthetically generated probes, are not reflective of the real user experience. More will come to realize that Real User Monitoring is required to provide "QoE reality" and a shift towards this mindset will be seen in the coming year.

##

Rob Malnati is Vice President of Marketing and Business Development for Cedexis - an innovative Software-as-a-Service that improves end user experiences for online video, software, websites and mobile apps by using billions of real user experience metrics to optimize content and application delivery in real time. 

Prior to joining Cedexis, Rob held senior management positions at several successful start-up companies focused on the development and deployment of cloud and converged services for enterprises and service providers globally, including: Leapstone Systems (acquired by Motorola), US LEC Corp. (acquired by Windstream) and Shareholder.com (acquired by NASDAQ).

Rob has 25 years of experience in the telecom and data communications industries, with leading roles in Marketing, Strategy, Product Development, Business Development and Product Marketing.  He speaks at industry conferences and contributes to key trade and news publications on the evolving converged services space.

He holds a Masters degree in Finance and Innovation Management from Syracuse University, and an Economics degree from Lafayette College.