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Zerto 2017 Predictions: Finding Peace of Mind in 2017

VMblog Predictions 2017

Virtualization and Cloud executives share their predictions for 2017.  Read them in this 9th annual series exclusive.

Contributed by Jennifer Gill, Director, Global Product Marketing, Zerto

Finding Peace of Mind in 2017

We live in a world where data is everything. Every major organization relies heavily on all types of data and applications to operate effectively and meet the needs of its end-users and customers. There's the obvious upside to the way in which this has helped companies evolve; increased efficiencies, cost-savings, customer conveniences, customer analytics - the list goes on. But then there's the dark side, the side that keeps IT administrators, CIOs and CEOs up at night thinking, "what happens if we get hacked, what happens if we get hit with ransomware, what happens if that impending hurricane floods our data center?"

With a number of very public wake-up calls in 2016, from the likes of Delta, Yahoo, the California Department of Motor Vehicles and others, these concerns have only been elevated. As a result, in 2017 IT organizations will adopt new IT resilience, business continuity and disaster recovery (BC/DR) tools and strategies at an accelerated rate to both increase peace of mind and ensure they are prepared to have little-to-no downtime should the worst happen.

How exactly will this translate in the field? For starters, backup and DR will consolidate. Customers will be able to get long term archiving out of their DR solutions, which may render some backup solutions redundant. Many DR solutions, for example, have backup like features, including point in time recovery, which can even be more granular than traditional backup options; recovering from seconds - not hours - ago. If you can recover data from seconds before an attack, for up to 30 days, why would you defer to a 12-hour old backup? Or in worse cases an even older one? In 2017, with SLAs increasing, DR solutions will keep expanding their capabilities further and further into the backup space.

There's also an impact here when it comes to cloud adoption. Over the last few years, predictions around increased public cloud adoption have come to fruition. But 2017 will be the year hybrid cloud asserts itself as the dominant cloud environment. Cloud spending will continue to accelerate, and a majority of that spend will go towards hybrid cloud infrastructures. And, the nature of DR, more rigorous than traditional backups, will help drive this adoption as it will allow IT teams to see that the cloud is a real working IT environment, ready to handle their needs.  Hybrid cloud provides the flexibility to choose the right infrastructure for the right use case, and DR often serves as an enabler of infrastructure evaluations when starting a journey to the cloud. Furthermore, hybrid cloud allows for a variety of recovery options should the need arise, on-premises, public cloud or a little of both, which help companies be better prepared for a variety of disaster scenarios.

Additionally, organizations that have spent a lot of time and resources on their own data center are not likely to do away with it all overnight. Adopting a hybrid cloud environment allows for a transition to cloud in a way in which feels most comfortable; a gradual approach that can provide both immense cost savings as well as recovery benefits. The perceived complication and expense of transitioning to cloud, that has previously held many IT organizations back, is now starting to whither. More and more companies are realizing that adopting a hybrid cloud approach for something like DR, with the right partners in place, can actually be quite simple and affordable while also serving as a great entry point to the cloud.

As organizations are looking to be prepared for and able to respond quickly to any disrupter, whether it be a disaster, power outage or new technology, the concept of IT resilience is becoming a major goal, even over SLAs in many cases. This is especially the case with compliance-heavy industries like healthcare and financial services.

With this in mind, there's strong potential for new regulations, especially with a new administration in the White House. With near daily accounts of very public outages and hacker-related issues affecting large organizations, we can assume that, at the very least, there will be discussions at the federal level around stricter DR regulations. In 2017, early-adopter organizations will want to get ahead of any new mandates, and will be assessing the easiest, most affordable ways to adopt and implement new solutions to meet these regulations. These organization will have a goal to advance their DR strategies to achieve IT Resilience.  

In many cases, new regulatory needs of these industries may start to also shape the solutions the DR market offers. Some BC/DR providers even work hand-in-hand with their partner communities to makes tweaks and updates on an ongoing basis to ensure they're solutions are meeting compliance-based needs. This often results in new product offerings that benefits the market as a whole.

Each time a data center or IT disaster takes over headlines, CIOs and IT professionals everywhere wince. With far too many cringe-worthy moments in 2016, the IT community will have an increased appetite for new BC/DR solutions and strategies so that the next time a data debacle makes the news, they can breathe easier knowing they are better prepared to avoid making the news themselves.


About the Author

Jennifer Gill, Director, Global Product Marketing, has more than 15 years of high-tech marketing experience with proven expertise in storage, virtualization and disaster recovery/business continuity (DR/BC). At Zerto, Jennifer has several responsibilities including Technology Partnerships, Analyst Relations, the Customer Reference Program, as well as product messaging and global content strategy. Previously, Jennifer held management positions at EMC and played a key role in VCE. Jennifer has a BS in Biomedical Engineering from Boston University and an MBA from the Goizueta Business School at Emory University.  

Jennifer Gill 

Published Monday, December 19, 2016 7:03 AM by David Marshall
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