DataGravity, creator of data-aware security solutions, today announced DataGravity for Virtualization, a product suite that protects data in the virtualized environments of small-to-medium-sized enterprises (SMEs). DataGravity is the first organization to offer behavior-based data protection and visibility into unstructured data across virtual environments, which allows users to combat threats in real time and redefine data security, protection and management.

Virtualization enhances operational efficiency while increasing data mobility, meaning sensitive information can quickly move throughout data center and cloud environments. Unlike other products, which can lose track of virtual disks or entire virtual machines (VMs) as they move around, DataGravity identifies risks before they happen - meaning data security is always on. With an in-depth understanding of people, content and activities associated with data, including full-text indexing for unstructured data, DataGravity users can proactively address threats, unearth patterns and reduce security risks before they wreak havoc on the business.

"By integrating with our VM infrastructure, DataGravity gathers information and insights about how to best secure and protect VMs," said Granville Harris, IT director for the city of Upper Arlington, Ohio. "This includes the ability to take VM or storage snapshots when anomalous user behavior, such as ransomware, is observed."

With support for VMware vSphere and VMware vSAN, the DataGravity for Virtualization suite provides advanced data protection that responds to user activities in the environment. The software's sensitive data detection acts as a continuous MRI on an organization's data and provides detailed analytics and insights into virtual environments. Users can identify the root cause of suspicious activity and security breaches, locate vulnerabilities, track sensitive data as it moves throughout a system, and perform fine-grained data recovery and restoration.

"VMware vSphere and vSAN users can benefit from a comprehensive, behavior-based security strategy designed for today's virtualized environments," said Lee Caswell, vice president of storage and availability products at VMware. "DataGravity for Virtualization delivers security at the VM and data levels while uncovering insights that help improve the overall business. This approach is particularly compelling for organizations looking to leverage the power of data analytics and minimize security risks."

"DataGravity provides a way for organizations to secure and manage data in a virtualized world," said Paula Long, CEO and co-founder of DataGravity. "Before you can effectively manage and safeguard data, you need to know what's in it - a core requirement that many of today's security solutions have missed. By aligning IT and security, we can protect data where it lives, so companies can be proactive about attacks such as ransomware and leverage the recovery tools built into virtualized environments to recover to their proper operational states."