As
mobility shifts from a new initiative to a foundational capability for
the enterprise, organizations are expressing new needs from their
enterprise mobility programs, according to new research from Apperian, an Arxan
company, provider of mobile application management (MAM) and security
solutions. The 2017 Executive Enterprise Mobility report reveals key
trends, challenges and strategies for driving adoption of enterprise
mobile apps.
The
report, conducted in conjunction with CITO Research, found that 43
percent of respondents listed improved productivity as their primary
goal of enterprise mobile apps -- a 20 percent jump over 2016.
Additionally, 22 percent of those surveyed listed new revenue or service
delivery opportunities -- a 17 percent increase from last year. These
findings suggest enterprises expect mobility to drive bottom-line
impact, not just improve business processes or employee satisfaction.
According
to a September 2016 Gartner report, "the demand for mobile apps
continues to grow at a very rapid pace, leaving most IT organizations
questioning their ability to respond to the demand. Mature mobile
enterprises, albeit a very small percentage, often have portfolios of
mobile apps that number in the hundreds; enterprises should assume that
this will be the norm rather than the exception going forward."
Furthermore,
market maturity means mobile apps are no longer only feasible for large
corporations with expansive budgets. Businesses of all sizes and
industries are looking into ways to adopt a mobile strategy.
Additionally, enterprises are looking for more sophistication, with 85
percent of respondents believing a combination of apps will improve
productivity across the organization and create the biggest impact on
mobility programs. This is a shift from early adopter programs, which
used basic apps to mobilize workforces.
Key findings
- Apps expected to increase ROI
- 22 percent of respondents reported their primary goal was new revenue
or service delivery opportunities, up from just 5 percent in 2016.
- Continued expansion of mobile apps - 80 percent of those surveyed state they plan to expand their app portfolio over the next 12 months.
- Variety in app portfolios
- 85 percent of individuals believe their organization will be most
impacted by a combination of apps that improve productivity
company-wide, in addition to apps that enable mobile sales and field
service.
- Security concerns remain top of mind
- 57 percent of respondents are concerned about corporate data on
personal and other non-managed devices. This concern is on the rise, up
13 percent from last year.
- Addressing non-managed devices
- 45 percent of those surveyed are concerned about addressing BYOD,
contracted workers or other users in the extended enterprise -- a 14
percent increase over 2016.
- Identifying the most important apps for users
- 33 percent of respondents find it challenging to identify the most
important apps to create next, those that would deliver most value to
users.
"The
increasing sophistication of, and expectations for, enterprise mobility
efforts is becoming clear," said Mark Lorion, President and General
Manager of Apperian. "This year's research findings show that executives
now see enterprise mobility as a key enabler in new revenue and service
delivery opportunities for their organizations. Not only are mobility
programs becoming more strategic, but they also are increasing in reach.
Enterprise apps are now deployed to much broader communities of users,
extending well beyond traditional full-time workers."
Survey Methodology and Participant Demographics
This data is based on a survey of more than 100 mobility
professionals across over 10 industries, examining key mobile trends and
describing drivers of success while providing recommendations for
expanding enterprise mobility programs.
To read the complete Apperian 2017 Executive Enterprise Mobility Report, visit: www.apperian.com/resources/2017-executive-enterprise-mobility-report/.