Cirba,
Inc. today unveiled an analytics service, Densify, for optimizing
public cloud and on-premise virtual infrastructure. The Densify service
is the next evolution of SaaS as it combines the organization's
predictive and real-time optimization analytics with an assigned
Densification Advisor, eliminating the burden of learning, operating,
managing and maintaining software.
Cirba also announced it is rebranding
to Densify, reflecting the company's strategic value proposition to
reduce cloud and infrastructure costs while also improving application
performance. The Densify service offers fast time to value, ease of
adoption and use and the greatest potential for savings in the market
through the industry's most powerful optimization engine. For a limited
time, customers can start with Densify service free for the first 14
days.
"Based
on our experience, we know that organizations desperately want to
reduce their cloud bill and show highly utilized infrastructure, but
there are only so many hours in the day," said Gerry Smith, CEO of
Densify. "We understand that IT is looking for more than a software
product - they want outcomes. They are looking for experts who can tune
and watch over the automated analytics; they want to know that someone
is there for them, helping them deliver results - not another management
and maintenance burden."
Driving Immediate Business Value
With
a unique combination of SaaS-based analytics and the Densification
Advisor service, Densify is a complete service for automated
optimization of public, on-premise or hybrid cloud infrastructures. With
Densify, companies automate virtual machine (VM) placement and resource
allocation actions to proactively remove risk and drive the lowest unit
cost. The new service also offers precise, data-driven cloud migration
and transformation strategies and real-time hybrid and multi-cloud
workload placements. One of the key benefits of Densify is that it
delivers better application performance with the highest asset
utilization and lowest public cloud spend without requiring
any special training. The service is up and running within 15 minutes,
maximizing efficiency, simplicity and results for customers under the
guidance of the Densification Advisor.
"Densify
serves as the ‘brain' of our customers' environments, right-sizing
them, taking the guess work out of adding new applications, and
determining the best way to leverage cloud," said Andrew Hillier, CTO
and co-founder of Densify. "The analytics engine is extremely robust and
has the ability to model some really advanced modernization techniques
such as stacking workloads in bare metal clouds or optimizing container
placement within a public cloud instance, which can save upwards of 80
percent of the cloud bill for some customers. Our approach is completely
different from other products that are reactionary and can't offer any
visibility or insight into the reasoning or best practices of cloud
utilization."
The new service offering delivers immediate business value in these key areas:
- Reduced Cloud Costs - Densify
examines detailed public cloud utilization and billing data to help
customers actively reduce costs for services such as Amazon Web Services
(AWS)®, Microsoft Azure®, Google® Cloud Platform and IBM® SoftLayer®.
Densify leverages workload pattern analysis and industry benchmarks to
enable more advanced optimization of cloud usage. For customers, this
translates into savings of 41% on average.
- Reduced Infrastructure Requirements - In bare metal clouds and on-premise infrastructure, such as an internal VMware®environment,
Densify analyzes workload patterns to right-size allocations and
strategically place VMs. Densify is the only solution that can dovetail
workloads to increase density by an average of 48%, resulting in a
savings of 33%.
- Better Performing Applications -
Densify's predictive analytics leverage historical patterns to model
what a workload is going to do in the future. This enables Densify to
automatically and proactively place and size VMs to avoid compute and
storage risks. It also provides real-time responses to address
operational anomalies and unexpected resource shortfalls.
- Optimized Application Placement and Transformation - Densify
reviews all application requirements and workload patterns to
automatically place workloads in the best hosting environments whether
in the cloud or on-premise according to requirements, cost and strategic
priorities. It also provides detailed cloud migration and technology
refresh plans.
Addressing Cloud Infrastructure Market Challenges
Despite
a growing desire to move to the cloud, many organizations remain
concerned about the complexity and risk of such a transition, the
scarcity of skilled resources that truly understand new cloud
environments, and the time and costs required to manage these new
implementations. Other cloud optimization solutions require companies to
learn and manage tools, which is resource intensive. At the same time,
these offerings lack deep analytics to truly identify how to reduce and
control operating costs and risk, putting customers in an ongoing
reactive mode with ever escalating operating expenses. In contrast,
Densify's deep, pattern-based workload analysis provides sophisticated
cloud optimization capabilities through right-sizing and advanced
hosting strategies, such as leveraging containers. With this unique
approach, Densify safely reduces cloud spend by 20 to 80 percent.
"Enterprises
are often painfully reminded by their monthly AWS and Azure bills that
shoveling their apps to public cloud can lead to unpredictable OPEX,"
said Torsten Volk, Managing Director, Hybrid Cloud & Infrastructure
Management, Enterprise Management Associates (EMA). "Our research shows
that cost control is the number one priority in hybrid cloud operations,
driving demand for a solution that increases the efficiency of public
cloud use and provides guidance regarding which public cloud service
offers the desired compromise between risk and cost. Densify's service
provides exactly this analytics and control layer to instantly optimize
existing application environments and show how future environments will
be deployed in a policy driven and cost effective manner. This gets even
more interesting when considering the new economics introduced by
container-as-a-service offerings and by server-less functions."
Pricing, Availability and Free Usage Period
The
new service is available immediately to customers. Pricing is based on
service tiers and platform. For a limited time, Densify is enabling
customers to start for free for 14 days. Users can get started with
Densify within 15 minutes. For more information or to get started for
free, visit www.densify.com.