Frame, a secure cloud workspace platform, announced the expansion of its leadership team with Ruben Spruijt joining as the field Chief Technology Officer.  Spruijt brings experience and leadership in IT, cloud, and virtualization that will help Frame meet soaring demand for its cloud-based virtual workspaces.  Many of VMblog's readers know Spruijt for his dedication to the EUC community and to projects such as: AppVirtGURU, Project VRC, TeamRGE, VDI Like a Pro or WhatMatrix.

As the company's new field CTO, Ruben Spruijt will drive Frame's technology evangelism and thought leadership programs in addition to building communities and interacting directly with customers and partners.  Spruijt previously served as the CTO of Atlantis Computing, known for its software-defined storage and hyperconverged infrastructure solution.  That company recently made the news because it reportedly had been struggling as of late, and therefore sold off certain assets to another company called HiveIO -- a software-defined PaaS company.  Prior to that, he had served as CTO of IT services firm PQR, where he created solutions for "Tomorrow's Workspace and Datacenter," including application and desktop delivery, enterprise mobility, virtualization, and cloud computing.  

But do you know about Frame?

Frame's cloud-based virtual workspaces make it easy to run Windows applications from any device, at any time.  Built from scratch for the cloud age, Frame's unlimited computing power ensures even the most complex visual applications run as smoothly as they do on the desktop, and much more securely.  Frame is used by enterprises, service providers and software vendors, such as Adobe, Autodesk, Siemens, and SolidWorks.  Frame has delivered millions of hours of production service to users in 206 countries around the world.  And the company is backed by Bain Capital Ventures, Microsoft Ventures, In-Q-Tel, and CNTP, raising a total of $32 million since 2013.

"Frame is the future of application remoting and desktop virtualization," Spruijt said. "Now that we have cloud services like Microsoft Azure and Amazon AWS, most organizations don't need to purchase and run VDI in their own data centers anymore.  It is about the applications not the infrastructure.  With Frame, you get all the benefits of a virtual workspace without the hassle of on-premises solutions.  It changes what you expect from Application Remoting and VDI, and is the next logical step in an intelligent cloud world."

Frame is in a crowded market, and one that has numerous technological naming and messaging challenges.  But Spruijt has been there, done that.  Plus, the company is well-positioned with help from its financial backers, such as Microsoft and In-Q-Tel. 

Microsoft will continue to work with Frame to make it easier for enterprises to move their end-user computing workloads to Azure, push the performance limits of cloud GPUs with the Azure N-series, enable Azure Remote App customers to continue to get great service through Frame on Azure, and integrate with cloud services such as Azure AD and OneDrive. 

The company will also receive assistance from In-Q-Tel which will help bring Frame to the critical problems inside the US Government.

Frame's CEO, Nikola Bozinovic recently blogged about what he considers the top 5 reasons that make Frame unique, which included:

1. It's cloud first

Frame started from a clean slate, 100% in the cloud.  Abstracting the underlying IaaS lets you configure and manage your system from a single pane of glass, around the world, and using all regions and cloud providers.  There's zero time you need to spend in separate AWS or Azure consoles, and everything happens instantly, with deployment times cut from months to minutes.

2. It's end-to-end, including all you need to go live

Frame is a comprehensive end-to-end platform, with advanced features for workload management.  It architected everything around the principle of elasticity: tracking real usage and turning resources on or off as needed.  This means less work for the user, and a lower bill for AWS or Azure resources at the end of the month since you only pay for what you use.

3. You can program it!

All of Frame's services are API driven and have well documented interfaces.  This enables scalable self-service and low friction integration.  It's easy to build complex, robust, hyperscale solutions around Frame. The APIs let you integrate your favorite identity providers (like Okta, Ping, Azure AD), cloud storage (like Dropbox, Box, and Google Drive), and networking solutions (like Cisco, Palo Alto Networks, and CheckPoint). 

4. It's secure

Frame is a true as-a-service platform that includes security controls and certifications for sensitive data and workloads.  It's SOC-2 compliant today, and will achieve FedRAMP compliance later this year.  Core aspects of the architecture were built with inherent security in mind from the start including: Applications are "air-gapped" from end-points with a zero footprint; Sessions run on stateless machines, so one user's changes have zero effect on the next; Sessions run on isolated VMs, so multiple users never contend for the same OS. 

5. It's fun and easy to use

Simplicity of browser-based delivery for all interfaces provides a seamless user experience consistent with other native-web services.  The layered UI design means users won't be overwhelmed by features you don't need, keeping the experience simple and well-suited for the case at hand. 

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