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PowWow Mobile and VMware Expand Partnership to Simplify and Secure the Delivery and Management of Next-Generation Mobile Apps for the Enterprise

PowWow Mobile, the leader in enabling enterprises to simplify and extend business apps to mobile, today announced at VMworld 2017 that it has expanded its partnership with VMware to simplify and secure the delivery and management of next-generation mobile apps for the enterprise. The integration of its rapid mobile app platform, SmartUX, with VMware's Workspace ONE platform, powered by AirWatch, empowers organizations to create, secure and deploy next-generation mobile apps quickly and efficiently. Through seamless drag-and-drop integration of AirWatch unified endpoint management technology, in addition to the newly introduced technology preview of Mobile Flows, enterprises will benefit from unmatched speed and control over the delivery of enterprise mobile apps. 

"Today, the disconnect between enterprise mobile app developers and IT limits the ability of businesses to take advantage of mobile transformation," said Dave Grant, vice president marketing, End-User Computing, VMware. "Enterprises can accelerate their digital transformation by using PowWow SmartUX to quickly transform business applications and workflows into modern mobile experiences, and deliver them to end users through a consumer simple, enterprise secure digital workspace using VMware Workpace ONE."

PowWow Mobile disrupts the speed, complexity and economics commonly associated with delivering productivity-enhancing apps to an increasingly mobile-first workforce. The PowWow SmartUX Platform simplifies and extends business apps to mobile, delivering modern omni-channel experiences that transform how work gets done in the digital era. With SmartUX, users can easily connect to any application or data source and rapidly design and deploy personalized, intelligent and secure apps that run anywhere, on any device (PC, laptop, tablet, phone or watch), and any OS (iOS, Android, Windows 10 or HTML5).

The integration with VMware enables streamlined support for security, identity, app analytics and Mobile Flows, providing unprecedented speed and control for the delivery of enterprise mobile apps. Additional benefits include the ability to:

  • Enable Enterprise Grade Security & Governance:Eliminate security hurdles with complex coding for app integration and easily secure apps right from the start. SmartUX enables seamless drag-and-drop security components that ensure context-aware app security from the screen to the field level when designing apps. Easily create policy templates for quick re-use across an app portfolio; and enact data content protection through placing restrictions on unauthorized app behavior.
  • Streamline App Publishing to AirWatch Unified Endpoint Management:Remove the burden for AirWatch administrators requiring lengthy development cycles and ensure a seamless and secure experience for end-users. Easily publish apps created within SmartUX with one click to the AirWatch Console and Mobile Application Management (MAM) catalog, ongoing updates are also pushed automatically ensuring real-time security and compliance.
  • Advanced App Analytics & Insights:Identify issues and increase agility with comprehensive app analytics. Leverage the analytics and performance insights of Apteligent by VMware for apps created within SmartUX. This integration complements PowWow's analytics suite,SmartUX Dashboard, by enabling a richer view into behavioral data points, which gives organizations complete operational visibility into their entire app portfolio.
  • Build Mobile Flows:With integration to the Mobile Flows tech preview, SmartUX helps increase employee productivity through micro-moments. SmartUX allows users to build and incorporate Mobile Flows right into their apps effortlessly via drag-and-drop components, which provide deep context-sensitive notifications and alerts on designated screens. SmartUX also expands the capabilities of Mobile Flows by enabling access to any backend data source, with or without API's, such as Oracle, SAP or any customized business system.

"The consumerization of mobility is fueling the need for enterprise's to support next-generation apps that are secure from the start, context aware and ensure a seamless experience for end-users across all devices," said Kia Behnia, CEO, PowWow Mobile. "Through our extended partnership with VMware, our customers can now rapidly design and deliver modern, intelligent app experiences without sacrificing security or centralized control."

To learn more about our Workspace ONE integration, click here or stop by booth #336 in the Solutions Exchange at VMworld. For more information on PowWow Mobile, visit

Published Tuesday, August 29, 2017 8:57 AM by David Marshall
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