Virtualization Technology News and Information
Pensa Launches to Transform Software-Defined Data Centers with Intelligent Automation Technology

Pensa, a provider of intelligent SaaS technology to simplify the delivery of complete virtual data centers, today announced the company's formal launch including the appointment of Pensa Chief Executive Officer Tom Joyce, a former senior executive of Dell, Hewlett-Packard and EMC. The company's core technology, Pensa Maestro, is a cloud-based system that enables enterprises to rapidly create multi-vendor, multi-platform software-based IT environments to support any application in a secure manner.

"Human errors present the biggest problems for app deployments by creating inconsistencies across infrastructures and causing system outages," said Edwin Yuen, analyst, Enterprise Strategy Group. "Pensa is introducing an innovative industry solution that allows IT managers to spin up a virtual data center within minutes to ensure the complete lifecycle of designing, validating, building and running a new app with much less risk and cost."

Introducing Pensa Maestro and Pensa Lab

The Maestro platform uses intelligent technology to collapse the cost and time required to design and deploy complete software-defined data centers, including compute, networking, storage, security, and applications. The first product available on the Maestro platform is Pensa Lab, a new on-demand SaaS offering that customers can use to create virtual IT test labs before deploying applications securely, while eliminating human errors. With Pensa Lab, customers lower lab costs by 55%, design their virtual environment 3X faster and deliver applications 2X faster.  

"Customers must rapidly adopt new cloud-based IT software technologies to stay competitive, but they struggle with the complexity of making all the parts work together," said Pensa CEO Tom Joyce. "IT managers are under tremendous pressure to deliver multi-cloud flexibility, more secure systems, and DevOps delivery models. Faced with exploding complexity and scale, they can no longer do their jobs without intelligent automation technology."

Many enterprise customers have expertise in server virtualization, but few have an ability to design large-scale software-based networking, security, storage, and application services across multiple clouds. Pensa's technology automatically performs many of the tasks that humans had to do in the past. It uses an operator-assisted approach to help IT personnel design complex application environments without making mistakes.

Pensa can produce complete, validated virtual data centers based on VMware, OpenStack, and other technologies in a fraction of the time it takes using a typical manual process. Pensa enables IT personnel to confidently work with new technologies like Software-Defined Networking and Software-Defined Storage without a need for deep technical expertise. This makes it possible to deliver new applications and infrastructure faster, with less risk and cost.

"We founded Pensa to help enterprises reduce human errors and alleviate IT complexity," said Ujwal Setlur, co-founder and CTO of Pensa. "Our goal was to create a solution that would treat infrastructure as code. We built Pensa Maestro to be a fundamental technology that will address the critical need for IT departments to adopt DevOps practices while ensuring the resiliency of new software-defined environments."

"As a system integrator and solution provider specializing in software-defined infrastructure, we see the value in our partnership with Pensa as accelerating time to success for our customers," said Mahesh Rajani, CTO of Iona, Inc. "The IT industry has been in desperate need of a simple technology platform to integrate IT into modern DevOps practices, and Pensa provides this capability."

Company and Leadership Background

Pensa was co-founded by Chief Technology Officer Ujwal Setlur, Vice President of Product Management Ganesh Rajan, and Vice President of Engineering Ramprasad Gopalsamy. Setlur had previously served as Vice President of Engineering for Juniper Networks, and as Vice President of Engineering for Airware. Rajan had previously served as a Principal Engineer for Cisco and as CTO for EngaugeTech, Inc. Gopalsamy held previous technical and management roles at The Fabric, Juniper Networks, Ankeena and HCL. Jim Chappell was named Pensa Vice President of Marketing after serving as Managing Director of DoublEagle Management Group and an advisor to several startups.

Before joining Pensa as CEO, Tom Joyce previously served as Global General Manager of the Quest Software business unit of Dell Inc. He also held multiple leadership positions at HP, including SVP of Corporate Development and SVP and GM of Converged Systems. In addition, Joyce worked in several roles at EMC including Senior Director of Corporate Development.

Formerly known as Pensa Networks, the company today rebranded itself as Pensa, Inc. Pensa also announced that it has closed its Series A financing round for an undisclosed amount, led by March Capital Partners. Pensa was seed funded by The Fabric, an investment group that works with early stage entrepreneurs in cloud, networking and next-generation infrastructure.


Pensa Lab is generally available now worldwide with a starting price of $1,500 per month, per license.

Published Wednesday, October 04, 2017 12:54 PM by David Marshall
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