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BICS 2018 Predictions: Cloud Communications; The Next Step in Digitalisation

VMblog Predictions 2018

Industry executives and experts share their predictions for 2018.  Read them in this 10th annual series exclusive.

Contributed by Jorn Vercamert, VP, Communications Solutions at BICS

Cloud communications; the next step in digitalisation

Cloud communications is an exciting area of development, offering enterprises full global capabilities from a virtual, scalable environment. As such, next year we'll see even more businesses looking to the cloud to drive efficiency, develop new service models, expand internationally and deliver on the demands of today's digital-first consumer. A recent report found that almost three-quarters (73%) of companies are planning to move to a fully software-defined data centre within two years. Yet whilst cloud for storage, and back-up and disaster recovery, has been widely deployed, in 2018 more and more businesses will wake up to the benefits of cloud for communications.

These benefits are driven by cloud communication's ability to offer drastically reduced CapEX and OpEx through minimising traditional infrastructure costs, creating a compelling business case for investment; KPMG estimates that if those IT organisations spending over 30% of their budget on infrastructure were to shift some or all of this work to the cloud, they could reduce their annual IT budget by 10-20%.

The increased adoption of cloud computing will also be supported by the sharing economy, which is predicted to grow to $335 billion by 2025. Numbers hosted in the cloud allow service provider and consumer to communicate anonymously, via a sharing economy platform - be it house-sharing, car-sharing, desk-sharing or pet-sharing! This will boost customer service levels for the service provider and, because the consumer cannot contact the provider independently of the app, will also drive revenue for the sharing platform hosting the exchange.

Going into 2018, cloud communications solutions will help fuel the development of innovation, enabling enterprises of any size to scale quickly and affordably, and offer a localised service on a global scale.  Cloud numbers can provide local, geographical, toll-free, numbers, allowing customers in different regions to contact a ‘local' call centre at a lower cost. The call will be directed to a representative with specialist knowledge of the customer's region, but who is based in a centralised location - also reducing the cost for the enterprise.

To support the predicted demand for cloud communications solutions, BICS recently partnered with Telesign to create the world's first end-to-end communications platform as a service offering. This will bring global reach to both digital and traditional enterprises and help to bridge the gap between the two.

The digital economy demands scalability, agility and efficiency, and virtualisation plays a central and growing role here. As we move into 2018 and beyond, we'll see a surge in interest in cloud communications, as businesses seek new tools to keep pace with the competition and the demands of their customers.


About the Author 

Jorn Vercamert

Jorn Vercamert has over 15 years of experience in the International Wholesale Telecommunications, he joined the International Division of Belgacom in 1998 which was then spun-off and merged with Swisscom International and MTN International into BICS.

He started his career at BICS as Voice Buying Manager end held various voice development positions after that. In 2004 he was appointed as Regional VP in charge of the business development in Southern Europe, Africa and Middle East. After successfully grown BICS footprint in that region, he relocated to Switzerland in 2007 where he was appointed as Managing Director for BICS Switzerland AG, overlooking activities in Central and Eastern Europe. He moved back to BICS headquarters in 2011 at which time he took his current role as VP Communications Solutions in charge of operating and growing BICS communications solutions portfolio.

He holds a Master Degree in Applied Economics specialized in International Business Management from the Leuven University and a Master Degree in Science of Marketing from the Vlerick Management School in Leuven.

Published Monday, November 13, 2017 7:03 AM by David Marshall
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