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How the Auto Industry is Benefiting from the Cloud

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Cloud computing is quickly becoming a staple in today's technology. Whether used for business or personal use, cloud-based applications are far-reaching; even the automotive industry has recognized some of the game-changing opportunities.

So how exactly does the cloud relate back to cars? Indeed, the automotive industry has harnessed its benefits to provide more convenience for drivers, including easy-to-use navigation and entertainment systems, as well as enhanced security and traffic monitoring capabilities. Here are a few ways in which the auto industry is benefiting from cloud-based technology.

GPS and Entertainment

After settling in and buckling their seat belts, many motorists turn straight to their smartphones to access apps like Google Maps for navigational purposes and Spotify to enjoy some tunes. But newer vehicle models have eliminated the middleman altogether. In particular, many of today's vehicles display visual dashboards featuring Google Maps, Spotify and more. And through cloud integration, motorists can use voice commands to look up directions to the nearest pizza parlor or steakhouse.

Better yet, since vehicles connected to the cloud can communicate with other vehicles via the same cloud capabilities - this is known as vehicle-to-vehicle cloud computing, or V2V - motorists within the same vicinity of another and who have adopted this technology will be able to access the same features.

Cloud-capable cars can also offer on-demand entertainment, including music and movies, while optional features like OnStar navigation are readily available in case of an emergency or accident. Additionally, many newer vehicles now include 4G LTE integration, making it even easier for motorists and passengers to access various cloud-based programs and services.

Security and Risk Reduction

According to McAfee, cloud-based security is a necessity in next generation vehicles to detect and eliminate any threats before they wreak havoc on the vehicle's mainframe. And because quality encryption is paramount for security and risk reduction, cloud-based services like Mozy - they utilize encryption standards identical to those used by the military and banks - are essential in maintaining the vehicle's integrity.

Managing credentials is also a prime consideration in cloud-integrated cars. In fact, only the vehicle's owner should have access to any information saved in the cloud - and adopting a personal encryption key ensures this will always be the case. Mozy offers a 256-bit advanced encryption standard key, which can encrypt and decrypt data in blocks of 256 bits, the longest AES key length available.

Traffic Monitoring

The same V2V technology that allows the sharing of information between vehicles connected to the cloud can also help motorists navigate congested streets and highways. In particular, the information sent, received and collected by cloud-capable vehicles helps traffic control systems improve functionality, and as a result, decreases traffic jams, accidents and congestion.

Since the majority of traffic-control systems rely on outdated electro-mechanical controllers, traffic management and control procedures can be inaccurate and ineffective. But today, however, the auto industry is using cloud integration in vehicles to update the infrastructure and minimize traffic issues in populated cities.

The next generation of cars has arrived - and the availability of more cloud security and storage features will lead to mass use of these products and services. With benefits like improved traffic control, state-of-the-art security and advanced navigation and entertainment capabilities via the cloud, it's no wonder more and more drivers are seeing the light.

Published Monday, November 13, 2017 1:27 PM by David Marshall
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jlees - (Author's Link) - November 14, 2017 7:04 AM

nice post.

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