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Liquidware 2018 Predictions: The Year of "Pure DaaS" Emergence

VMblog Predictions 2018

Industry executives and experts share their predictions for 2018.  Read them in this 10th annual series exclusive.

Contributed by Jason E. Smith, Vice President of Product Marketing at Liquidware

2018: The Year of "Pure DaaS" Emergence

There have been attempts at Virtual Desktops as a Service (DaaS) as early as 2010 from partners that sold VMware or Citrix desktops. VMware and Citrix quickly entered the game in the years that followed and now we're being fed DaaS/cloud-based desktops as the front and center marketing messaging from both organizations on a weekly basis.

When you add hosting on Amazon AWS or Microsoft Azure to the mix you've got cloud-based desktops continually pitched at every industry event and advertising opportunity.

I should also point out that many Microsoft and Citrix partners have been offering hosted desktops on Microsoft or Citrix by leveraging Windows Server RDS/RDSH since around 2004 or even earlier.

The Roadblocks are Clearing
DaaS virtual desktops that leverage a true desktop OS started out being hosted at co-locations or private cloud infrastructure at a partners' site. More recently, they're being hosted on Microsoft Azure or Amazon's AWS infrastructure with the occasional Google cloud desktop being spotted in the wild.

Cloud-based desktops, which are being managed by remote or hosted traditional Microsoft Active Directory (AD), have become the norm for those that entered this brave new world of desktop delivery. This generation of DaaS has been fraught with challenges in linking traditional file shares to other locations because of limitations of mature and scalable hosted file shares for user authored data that can easily be synched and backed up for mission critical operations. Recently, Microsoft Azure AD has become ready for prime time and is easing the way we access and manage DaaS environments.

Consumer oriented file shares pioneered by Dropbox, Google Drive, and Amazon Drive have not had the synch engines or network level support for Windows operating systems to fully rely on them for a true hosted desktop with all of the benefits of on-prem desktops such as a roam-able user profile, user authored data that is seamlessly linked and synched to the users' sessions. However, more recent cloud storage integration options from Amazon, Microsoft, and Google have dramatically improved performance, dependability, and added more seamless integration into Windows desktops - making them enterprise ready for their use with DaaS.

What is Pure DaaS?
Pure DaaS is a term we've been using internally at Liquidware as we see where the market is soon headed. Pure DaaS takes advantage of the recent evolution in native level file sharing, purpose built cloud-based Active Directory solutions, and native cloud-based application delivery. In short, a Pure DaaS offering is not encumbered by older on-prem technology limitations.

Why Pure DaaS is Set for Emergence in 2018
There are two Pure DaaS solutions that are set to emerge in 2018 because the technology, owned by Citrix and Microsoft and by Amazon and Amazon WorkSpaces, has matured.

Citrix and Microsoft now jointly provide an end-to-end solutions stack that can run desktops natively in the cloud (on Azure). File shares are present in the cloud, Azure Active Directory also works more seamlessly for cloud hosted desktops than traditional Microsoft AD has previously.

Although the big player that is emerging in Pure DaaS is Amazon WorkSpaces, along with Amazon S3 Storage, and Amazon AppStream. Amazon's overall AWS is already much bigger than Azure and with the seamless desktop hosting they have built with Amazon WorkSpaces, they are set to take on the desktop market as well.

The truest instance of Pure DaaS to date is Amazon WorkSpaces. Where else can you just enter your credit card credentials and go straight to DaaS? Depending on what you sign up for, you can pay by the month or by the hour.  There is no need to get bogged down on where your desktop will be hosted, what provisioning will you use, etc. Among our own customers, we've already seen significant adoption with call centers, and task workers. Advanced use cases have also started to go into production. From assessment to user on-boarding and management, to layering applications for Amazon WorkSpaces and AppStream, Liquidware solutions have been integral to many of those enterprise accounts. 

We're Looking at the Future Now
On-prem desktops, physical desktops, laptops and even RDSH are all here to stay but cloud-based desktops are set to take off in a new way starting in 2018 with the Pure DaaS technologies that are already being delivered.

Liquidware's solutions, including our User Environment Management, Application Layering, and User Experience products already support Pure DaaS and we have many customers that have deployed on Azure and Amazon environments. However, look for key announcements from us in Q1 of 2018 for ways that work working with Amazon, Google, and Microsoft to support Pure DaaS like no other vendor in our space. Choose your desktop strategy wisely in 2018 and beyond and enjoy the emergence of Pure DaaS as a solid option in the market for cloud-based desktops.


About the Author

jason smith 

Jason E. Smith is the Vice President of Product Marketing at Liquidware. He has led speaking sessions on User Environment Management and Application Layering at many industry events, including Citrix Synergy and VMworld. He was previously co-owner of Entrigue Systems, which Liquidware acquired in 2009. Prior to Liquidware he led product management and marketing programs for Citrix, Red Hat and other well-known end-user computing vendors. 
Published Tuesday, January 09, 2018 7:20 AM by David Marshall
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