
Industry executives and experts share their predictions for 2018. Read them in this 10th annual VMblog.com series exclusive.
Contributed by Michael Morton, Chief Technology Officer of Dell Boomi
2018 Prediction Watch List: Technology changing our culture and relationships
Just say it!
Last year I predicted that voice enablement would make inroads into business
environments. This is now coming true with the introduction of Amazon's Alexa
for Business in 2017, and I am certain that other vendors are not that far
behind. It was inevitable that after proving and gaining experience, first by targeting
consumers in the home, that there was going to be a natural extension of the
use of this technology into business environments such as the office and mobile
employees.
In 2018,
you will continue to see voice command and control increasingly becoming part
of our culture of living. We will still be talking about voice for home and
voice for business, but there will be a shift to talking about voice for
anything. We will certainly see a surge of new voice skills being developed for
business environments. Whether that be something simple like voice skills for calendar
manipulations while in the office, or voice enablement for taking inventory in
a retail or warehouse setting. Additionally, you will see new security features
for voice in business, like the use of voice recognition.
We, of
course, will continue to see the flood of voice skills for home users,
especially as the market continues to explode with internet connected devices
for the home. But, as part of this shift to voice for anything, will we witness
a trend of using voice in other new settings. For example, it has already been
announced that BMW will add Amazon Alexa to some of their cars in 2018. Now
we'll learn what voice skills BMW will introduce. It could initially be voice
commands for controlling functions like the windshield wipers, turn signals, garage
doors, directions, etc., but this will evolve over time as regulations permit
and it will eventually become second nature and to be expected. Will we see
voice enablement in cars to order items off of Amazon while driving or to order
a pizza? We could even experience the introduction of voice for finding items
in a home improvement or grocery story or at an ATM for performing a financial transaction.
What do your
devices say about you?
With the vast increase in types and uses of connected devices,
personal data is being constantly collected. The more data that is being
collected, whether that be a sustained long-term collection of data being
produced from one device associated with you, or the aggregation of data being
produced from multiple devices, a lot can be deduced about how you live. Even
more thought-provoking is that with the proliferation of voice assistants, these
are not only recording your voice commands history, but they are always
listening in general. Any idea if all the sounds of your home, or business, are
being recorded and stored? Currently there is not much in the way of regulations
or oversight of the data that vendors of modern-day connected devices can
collect and make available to other entities.
In 2017, there were multiple examples of lawsuits against connected
device manufacturers for collecting personally identifiable information, using
that information to create detailed profiles of the customer based on usage
habits, and then sharing this information with marketing companies. This is
just the tip of the iceberg, and in 2018 I predict that there will be an
explosion of lawsuits and stories written about unregulated and unscrupulous
collection of data from smart devices. This will drive a transformation in the
industry around new regulations that will force companies to be more
transparent about the data they are collecting from their devices and what they
are doing with it. Additionally, the regulations may go as far as forcing these
companies to give their users the option to opt-out from their data being
shared, as well as providing the ability to delete their smart device generated
data upon demand.
Excuse me, I would
like to talk to you
In 2018, we will see new and unexpected company partnerships
as a result of the ever-changing technology landscape. Businesses with a progressive
innovation vision will increasingly figure out how new technologies can be
leveraged in order to give their businesses a competitive advantage, or provide
more cost-effective ways of doing business.
I have a thing for you
First let's take the internet of things. As a society, we
are at a point now that because of the wide-spread availability of internet
connectivity in the home, business, and in public, along with the seemingly
endless number of smart devices, we are increasingly taking for granted and
expecting any "thing" to be connected and provide us with information to
enhance our lives or businesses.
We are already familiar with the fact that manufactures of
items for our homes are increasingly becoming available with internet
connectivity like garage door openers, refrigerators, toasters, ovens, etc. In 2018,
we will see an increase in many more common items for the home and business
with built-in sensors and internet connectivity. This will require companies to
build new partnerships they never would have considered just a few short years
ago.
One example that exists today is a mattress manufacturer
integrating sensors into their mattresses to measure the presence, or lack
thereof, of people on the mattress. This means that the mattress company
realized the competitive advantage they could achieve as a result of new
technologies, and needed to build a partnership with an appropriate devices
company in order to bring this smart mattress to market. In 2018, we will see
an increase in this trend with businesses requiring these new relationships.
Will it be windows and doors with integrated movement and temperature sensors,
and video cameras, for security and energy solutions? Will it be a mailbox with
an integrated camera?
Please trespass
Another new technology that will stimulate unexpected
business partnerships will be blockchain. Many areas of business and industry
are currently trying to understand what blockchain is and trying to figure out the
competitive advantage it may bring. This will result in the realization that
one benefit of adopting blockchain technology is to gain a more secure and cost-effective
way to perform electronic business functions.
In 2018, we will see new partnerships form with businesses
in related industries and even amongst competitive companies. Businesses will
increasingly discover that belonging to a blockchain with their competition will
be more cost-effective and reduce business risk compared to operating as a
silo. This trend is and will continue in the finance industry, but will also gain
momentum in other industries where there is inherent competition, like
healthcare and insurance.
For 2018, we will see technology driving many cultural
changes and expectations, new business partnerships, and new coopeititve
relationships. Dare we say that this will give internet dating a whole new
meaning?
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About the Author
Michael Morton is the Chief Technology Officer
of Dell Boomi, where he drives product direction and innovation. He has been
leading and producing a wide range of enterprise IT solutions for over 25
years. Prior to joining Dell Boomi in 2013, Michael had an impressive career
with IBM, where he became an IBM Master Inventor and worked directly with a
number of Fortune 100 Companies. He was a founding developer and Chief
Architect of IBM WebSphere Application Server, providing architecture
leadership on the IBM InfoSphere data integration and IBM Tivoli systems
management family of products. Michael's experiences have allowed him to
develop a deep understanding of the complexities and challenges that enterprise
customers face when modernizing while attempting to remain competitive in their
industry. Michael earned a B.S. in Computer Science degree from the State
University of New York at Buffalo, and an M.S. in Computer Science degree from
the State University of New York at Binghamton.